A Community-Led Path Toward Sustainable and Regenerative Tourism
Project Lead
Discovery Islands Chamber of Commerce
Funding
Province of British Columbia
Rural Economic Diversification and Infrastructure Program (REDIP)
Supporting Partner
We Wai Kai Nation
Research Design, Community Engagement, Analysis & Plan Development
Dr. Farhad Moghimehfar
Destintel Innovations Inc.
Photo Credit: Derek Marcoux
Land Acknowledgement
The Discovery Islands Chamber of Commerce gratefully acknowledges the
We Wai Kai Nation that have been caring for the lands we operate
on since time immemorial. We recognize that reconciliation is an ongoing process,
and we are committed to advancing reconciliation in our work and are committed to
the calls to action identified by the
Truth and Reconciliation Commission of Canada as well as the
implementation of the BC Declaration of the Rights of Indigenous Peoples Act.
Table of Contents
Table of Contents
Executive Overview
Executive Summary
Tourism is already an important part of Quadra Island’s economy and community life. It supports accommodation and food businesses, artists and makers, farms and producers, shops, guides, and other services used by residents and visitors. It also operates within the island’s housing, workforce, transportation, infrastructure and environmental realities. This plan exists to strengthen tourism’s contribution while helping businesses and the community respond to shared opportunities and pressures.
A stewardship approach means actively supporting, coordinating and caring for tourism, rather than pursuing visitor growth alone. The goal is greater local benefit through viable businesses, stronger local purchasing and referrals, worthwhile quieter-season activity, respectful visitor behaviour, community well-being and care for shared places. For an individual business, success may mean stability, stronger margins, succession or a more workable season rather than expansion. The plan’s regenerative ambition is to support practical contributions that leave Quadra’s economy, community relationships or environment stronger over time, with evidence of the improvements achieved.
Our 2035 North Star, in brief
“By 2035, Quadra has a welcoming and resilient visitor economy that helps locally rooted businesses succeed, keeps more visitor spending circulating locally, respects We Wai Kai Nation’s rights and relationship to place, and contributes to the care of shared lands and waters. Tourism remains recognizably Quadra: personal, place-based and valuable to the people who live and work here.”
Six strategic directions
The plan is organized around six connected strategic directions:
Strengthen local benefit and support local business viability and resilience.
Support a welcoming, respectful visitor economy.
Reflect reconciliation and appropriate engagement across the plan.
Care for shared places and ecosystems.
Improve access, mobility, and visitor expectations within island realities.
Build practical coordination, partnerships, monitoring, and learning.
A locally grounded, practical plan. The plan draws on a March 2026 workshop, two Delphi rounds and separate rights-holder guidance from We Wai Kai Nation. It reflects informed local judgment and experience, rather than a statistically representative survey of residents. Part One brings together the community findings, five local business stories, leadership arrangements, seven practical actions and a manageable set of measures. Part Two provides supporting business guidance, measurement methods, continuity support and wider tourism resources.
Shared responsibility and early action. The Discovery Islands Chamber of Commerce (DICC) led the plan’s development. The plan is a shared community framework, not a mandate for DICC to deliver every action. DICC’s role is to coordinate, convene, support, advocate and, where approved and resourced, deliver specific actions within its mandate. Responsibility for individual actions remains with the organization or party that agrees to lead them. The DICC Council approves DICC’s commitments; partners approve theirs. Spending under the Municipal and Regional District Tax (MRDT) follows the program’s approved local arrangements. We Wai Kai Nation directs its own participation and representation. Implementation builds on related work already underway. The next steps are to record that progress, confirm a coordinating contact and delivery leads, and agree a realistic work schedule. Early priorities are accurate visitor and business information, useful referrals, and a small quieter-season trial where businesses are ready. Other actions address business support, care for place, mobility, and housing and workforce evidence. Each selected task needs an agreed lead, resources, a next deliverable, measures and a review date.
Tracking progress and learning. Measurement starts with information checks, action milestones, available ferry and MRDT records, and a voluntary business panel where participation and resources allow. These measures support practical decisions and adjustment without unnecessary reporting. Ferry totals describe travel, while business-panel results describe the participating businesses; neither provides a complete measure of Quadra’s visitors or tourism benefits.
Emergency management remains with responsible authorities and existing local arrangements. Tourism partners support verified communication and their own business continuity. Longer-term opportunities remain conditional on local interest, authority, feasibility, resources and sustainable operations. Success means practical improvements that strengthen local businesses, support resident well-being and contribute to the care of shared places. Clear responsibilities, consistent follow-through and learning will help turn the plan’s direction into lasting local benefit.
User Guide & Orientation
How to Use This Plan
Business operators can begin with Section 7.6 and the local stories, choosing one step that fits their operation. DICC and delivery partners can use Sections 8–10 to agree responsibilities, actions, and measures. Section 11 identifies future opportunities. The contents take readers directly to the relevant material.
If you want to…
Go to…
Understand what Quadra said and the direction of the plan
Community direction, local business examples, clear
follow-through, and a manageable set of actions. This is the
working part of the plan.
Section 01
1. Purpose and Scope
1.1 Why this plan matters
Tourism is already part of Quadra Island's economy and
everyday life. It supports accommodation and food businesses,
artists and makers, farms and producers, shops, marine and
outdoor operators, transportation providers, and other services
used by visitors and residents. For many local enterprises,
visitor spending helps sustain operations, employment, and
services that contribute to island life.
The opportunity is to make that contribution stronger and more
dependable. This includes helping visitors find and support
local businesses, strengthening referrals and local supply
relationships, encouraging longer stays and year-round benefit
where realistic, and helping residents understand how tourism
contributes to the local economy. The plan is designed to
support businesses at different stages, including those seeking
stability, growth, succession, or stronger local connections.
Tourism also relies on the same ferries, roads, housing,
workforce, services, lands, and waters as the rest of the
community. Supporting tourism therefore requires attention to
where coordination or investment is needed and where shared
places require additional care. Capacity is used as a practical
planning tool to match tourism development and promotion with
business readiness, community services, and the conditions of
particular places.
The Quadra Island Tourism Stewardship Plan turns this approach
into a practical community guide. The word stewardship signals
that tourism should be actively supported, coordinated, and
cared for, not simply promoted. The plan combines near-term
action with a longer view of how tourism can contribute to
resilient businesses and livelihoods, community well-being,
reconciliation, and the health of the island over time.
1.2 Purpose of the plan
The Discovery Islands Chamber of Commerce (DICC) sponsored and
led the planning process, developed in partnership with We Wai
Kai Nation through community engagement. DICC’s contribution
will be shaped by agreed priorities, partnerships and resources
approved by its Council. Section 8 proposes how coordination,
approval, and action-level delivery should be confirmed and
resourced.
This is not a conventional destination marketing strategy, a
regulatory or land-use plan, or a target for increasing visitor
numbers. Promotion and experience development remain important,
but success is understood more broadly through local business
benefit, visitor spending, quality experiences, resident
well-being, stewardship, and the ability to respond when
conditions change.
The plan is intended to:
Support tourism and tourism-related businesses of different
sizes and stages by strengthening visibility, referrals, local
purchasing, skills, sustainable practices, longer stays, and
opportunities for more stable income where feasible.
Improve information for visitors and residents about local
businesses, ferry and service realities, respectful behaviour,
safety, and care for shared places.
Guide communications, promotion, and experience development
toward opportunities that fit Quadra's character,
operating seasons, business capacity, and environmental and
service conditions.
Strengthen coordination among businesses, We Wai Kai Nation,
community organizations, stewardship groups, and public
agencies, with roles confirmed by the parties involved.
Provide a grounded basis for partnership and advocacy on ferry
access, local mobility, housing, workforce, infrastructure,
services, and stewardship resources.
Establish a manageable first action period, clear roles, and a
small set of measures that support learning and adjustment.
Advance reconciliation and recognize We Wai Kai Nation's
rights, presence, relationship to place, and leadership, with
the Nation directing how its culture, language, knowledge,
lands and waters, and tourism interests are represented.
The guide is meant to help local businesses, We Wai Kai Nation,
community organizations, DICC, funders, and public agencies
understand the direction of the plan and identify where their
interests, mandates, and capacity may align.
1.3 Scope and boundaries
The plan focuses on Quadra Island. It recognizes that the
visitor journey is shaped by Campbell River, BC Ferries,
neighbouring islands, regional agencies, and wider Vancouver
Island travel patterns, but it does not set priorities for other
communities.
The plan considers the visitor economy broadly. It includes
businesses serving visitors directly and the farms, food
producers, artists, makers, retailers, community organizations,
transportation providers, and service businesses that contribute
to the visitor experience or benefit indirectly from visitor
activity.
Its scope covers four connected areas:
Local business viability, livelihoods, local purchasing,
referrals, and collaboration.
Visitor and resident information, expectations, behaviour, and
understanding of tourism's local contribution.
Place-based experiences and care for lands, waters, trails,
beaches, waterfronts, and other shared places.
Conditions that affect tourism, including ferry and local
mobility, housing and workforce, parking, infrastructure,
services, organizational capacity, and monitoring.
Several of these matters fall outside the authority of a
community tourism plan. The plan cannot make land-use decisions,
regulate short-term accommodation, determine ferry service,
deliver housing or public infrastructure, direct another
organization's work, or speak for We Wai Kai Nation. It can
provide a common evidence base for coordination, funding
requests, advocacy, and decisions by the organizations with the
relevant authority.
Partnership in developing the plan does not assign
responsibilities or transfer decision-making authority. Any
action involving We Wai Kai Nation's rights, knowledge,
culture, language, lands and waters, Guardians, visitor
welcoming, interpretation, or stewardship priorities must
proceed under the Nation's leadership and with its
agreement.
1.4 DICC commitment and shared delivery
The Tourism Stewardship Plan is a shared community framework,
not a mandate for the Discovery Islands Chamber of Commerce to
deliver every action identified in the plan. DICC’s role is to
coordinate, convene, support, advocate and, where approved and
resourced, deliver specific actions within its mandate.
Responsibility for individual actions remains with the
organization or party that agrees to lead them.
DICC sponsored and led the development of the plan. Its
continuing contribution will be guided by priorities,
responsibilities and resources approved by its Council. The
annual work schedule will recognize related work already
completed or underway, identify the designated plan contact, and
record agreed delivery leads, contributions and review dates.
DICC staff will support coordination and follow-up within their
approved responsibilities and available capacity.
Each active action requires a willing delivery lead, an agreed
scope, the necessary authority and permissions, realistic
resources, and a clear next step. Participating organizations
approve their own commitments. Being named in the plan does not
assign a responsibility, and coordinating an action does not
transfer delivery or ongoing maintenance obligations to DICC.
Section 8 explains how these arrangements will be confirmed and
tracked.
1.5 Two planning horizons
The plan uses two time horizons so it can be practical now and
forward-looking without making unrealistic promises.
The first three years of implementation form the initial action
period. Year 1 begins when the initial work schedule is agreed;
that schedule records the start date and the dates for quarterly
and annual reviews. Work already completed or underway is
included in the starting record. The first 12 to 18 months focus
on useful information, business connections, and other tasks
with willing leads and sufficient resources.
The 2035 North Star describes the longer-term conditions Quadra
wants tourism to help create. It will guide decisions and keep
future opportunities visible, but it will not present every idea
as a commitment. Longer-term initiatives will advance only when
community interest, We Wai Kai guidance where relevant,
organizational capacity, infrastructure, funding, and
appropriate leadership are in place.
Under the proposed arrangement in Section 8, the named plan
contact compiles a brief annual update from agreed action
records. At the end of the first three-year period, review
completed work, business and community experience, changing
conditions, and which future opportunities are ready. Confirm
the capacity for these tasks when agreeing the coordinating
role; individual organizations remain responsible for their
accepted commitments.
1.6 Relationship to other local work
This plan builds directly on the
Quadra Island Economic Diversification Plan. Both support stronger local businesses, more year-round
opportunity, community benefit, and development that fits island
conditions. Tourism actions should reinforce that work, use
existing networks, and avoid parallel processes that compete for
limited capacity.
The Electoral Area C Integrated Community Sustainability Plan
provides a wider community-planning reference for small-scale,
ecologically responsible tourism, local businesses, housing,
services, and community decision-making. Its vision and goals
are non-regulatory guidance, rather than land-use policy or
development approval. The Area C Active Transportation Network
Plan informs mobility work, while existing emergency
arrangements guide public preparedness. Area C extends beyond
Quadra, so findings and responsibilities must be applied at the
appropriate geographic scale. References are in Appendix D.
The Municipal and Regional District Tax (MRDT) is a tax on
eligible short-term accommodation that supports authorized local
tourism purposes and, where approved, affordable-housing
initiatives. Quadra’s program is scheduled to begin in January
2027. DICC’s 2027–2031 MRDT strategic business plan identifies
the Chamber as the designated recipient. This stewardship plan
helps guide project choices, while MRDT budgets, eligible
spending, and reporting follow the program’s own approved
arrangements.
Section 02
2. How the Plan Was Developed
2.1 Workshop and two Delphi rounds
The project was designed as a locally adapted Delphi process: a
March 14, 2026 workshop generated and organized the planning
material, Delphi Round 1 refined it through individual and
working-group responses, and Delphi Round 2 confirmed priorities
and tested practical choices. Pre-workshop reflections prepared
participants and helped shape the workshop prompts. Each stage
worked from a synthesis of the stage before it, so participants
could refine the emerging direction rather than begin again.
The workshop and working-group discussions were collaborative.
The Delphi questionnaires added individual reflection, iterative
feedback, and structured confirmation. Participants were
selected for relevant business, community, cultural, service,
governance, and sector knowledge rather than through random
sampling. The process was designed to develop informed local
direction and identify agreement, difference, and implementation
cautions. It was not intended to estimate the views of every
Quadra resident.
2.2 Stages and evidence
Stage
Participation and purpose
How the material was used
Pre-workshop reflections
Twenty-seven participants submitted short reflections
before the workshop. They described what sustainable
tourism should mean on Quadra, what tourism should
contribute, major pressure points, non-negotiables, and
examples of where tourism works well or creates strain.
Responses were synthesized into recurring themes and
used to prepare the workshop definitions, prompts, and
table activities. Comments were reported as themes
rather than attributed to individuals.
March 14, 2026 workshop
Twenty-eight participants worked in six panels covering
community well-being, culture and visitor experience;
accommodation and workforce; governance, planning and
housing; outdoor experiences and stewardship; marine
operators; and food systems and local production.
Panels refined working definitions and generated
strategic directions, practical actions, potential leads
and partners, pressure points, observable thresholds,
early warning signs, affected groups, and candidate
indicators. Completed worksheets were transcribed into a
consolidated record.
Synthesis after the workshop
The project team reviewed the pre-workshop and workshop
records together.
Similar ideas were grouped, duplication was reduced,
wording was clarified, and areas of tension were
retained. This produced the draft definition,
directions, action list, pressure points, and monitoring
questions for Round 1.
Delphi Round 1: open-ended refinement
The screened dataset contained 23 individual responses
and six working-group responses, representing all six
panel areas. Participants were asked to complete the
questionnaire individually before panel discussion and
submission of one shared response.
Responses were coded by survey section and theme.
Explicit references were counted as indicators of
salience, while written comments identified wording
concerns, missing ideas, implementation cautions,
overlaps, and disagreement. Individual and group
submissions were kept distinct.
We Wai Kai Nation review before Round 2
DICC asked the Nation to review the emerging foundation
and draft Round 2 survey. Written feedback addressed
partnership, reconciliation, the Nation's
stewardship priorities, relationship to place, and the
opportunity to learn from the Nation's Guardians.
The feedback strengthened content concerning We Wai Kai
Nation across the survey and plan, corrected wording and
prominence, and confirmed that the work could be
described as being developed in partnership with We Wai
Kai Nation.
Delphi Round 2: structured confirmation and
prioritization
Twenty-one response records were received. After
screening, 20 contained substantive Round 2 responses
and were included in the analysis. One early-exit record
stopped after the respondent-perspective item and was
excluded. The shorter survey used ratings, selections,
rankings, and brief comment boxes.
Round 2 tested the emerging definition and principles,
strategic directions, first-phase action packages,
practical indicators, overall confidence, and
implementation options. It identified what was ready to
carry into the plan, what required revision, and where
uncertainty remained.
Plan integration
The project team translated the evidence into the 2035
North Star, first three-year action plan, longer-term
opportunities, business-continuity guidance, and
monitoring approach.
Content was checked against the source record and
relevant local plans. Nation-related wording and
representation are included only where they are
supported by direct guidance or confirmed public
information. External resources were used to check
completeness and possible methods; they did not replace
Quadra's findings.
Participation figures from different stages should not be added
together because many of the same people contributed more than
once. Repeated participation was intentional: it allowed
participants to see how earlier material had been synthesized
and to refine it over time.
2.3 Evidence interpretation
The analysis followed five practical rules:
Local evidence came first. Pre-workshop
responses, workshop records, Round 1 responses, Round 2
results, We Wai Kai Nation feedback, and other locally
provided material determine the plan's priorities and
language.
Different forms of input were not treated as
identical.
Individual responses capture personal judgment. Working-group
submissions capture deliberated group views. A group response
was not counted as several additional individual responses.
Frequency was not treated as proof of community-wide
consensus.
In the open-ended stages, counts show which ideas were raised
most often or selected most explicitly. Structured Round 2
questions provide stronger evidence of relative support, but
they still describe the participating respondents rather than
the entire population.
Opportunities, cautions, and disagreement were all
retained.
The analysis kept business opportunities and positive
contributions visible while also recording differences
concerning growth, visitor volume, seasonality, ferry and
service capacity, terminology, and implementation.
External guidance informed methods, not local
priorities.
Provincial and regional tourism resources and comparable
island plans were used to check completeness and identify
possible approaches. An outside idea is included only when it
responds to Quadra evidence or is clearly presented as an
option for local consideration.
The drafting record links the plan's main conclusions and
proposed actions to their sources. This traceability helps
prevent attractive outside ideas from displacing what
participants and the Nation actually contributed and makes later
revisions easier to explain.
2.4 We Wai Kai Nation partnership
The tourism planning initiative has been publicly presented as
work undertaken by DICC in partnership or collaboration with We
Wai Kai Nation. Before Round 2, DICC also sought direct guidance
from the Nation on the emerging foundation and survey.
The written feedback asked that the Nation's stewardship
priorities and reconciliation be treated as central rather than
as a side note, that the wording refer to relationship to place,
and that the plan recognize the opportunity to learn from We Wai
Kai Guardians about stewardship and care for lands and
ecosystems. The Nation also advised that it would be pleased for
the work to be presented as being developed in partnership with
We Wai Kai Nation. These points were incorporated into Round 2
and are carried into this plan.
The Delphi participants could not determine the Nation's
rights, priorities, consent, representation, or implementation
role. Partnership in developing the plan also does not mean that
every future action has been approved. Any published statement
about the Nation's participation, position, or endorsement
must use wording confirmed by the Nation. Actions involving the
Nation or its Guardians can proceed only through the
Nation's leadership and preferred processes.
2.5 Anonymity and limitations
Participant anonymity in analysis and public reporting was
protected through de-identification, aggregate reporting, and
non-attribution. Direct identifiers and collection metadata were
removed from the analytical files before reporting. No
individual Delphi participant or participating organization is
named, and no response or quotation is attributed in this plan.
Because a distinctive comment or role could still reveal a
person in a small community, de-identified source files remain
restricted project material rather than public appendices.
The process brought together people with relevant knowledge and
direct experience, but it was not a random sample of Quadra
residents. Workshop discussion may have influenced what groups
chose to submit, which is why Round 1 collected individual
judgment before group deliberation. Some Round 1 questionnaires
were partially completed; usable responses were retained for the
sections they addressed rather than discarded in full.
Round 2 received 21 records. One ended before any substantive
Round 2 question and was excluded, leaving 20 valid responses.
Missing answers were not filled in; each result uses the actual
number responding to that question.
The five business stories in Sections 6, 7, and 11 are named
interview-based profiles. They illustrate individual operating
experiences and local connections, separately from the anonymous
Delphi evidence. Each story identifies its interview source; its
account reflects the period described rather than current
opening hours or a finding about all Quadra businesses.
These limits define how the evidence should be used: as a
careful record of informed local judgment, business and
community experience, recurring priorities, Nation guidance, and
issues requiring continued attention.
Section 03
3. Quadra Today
This section provides the factual setting for the community
findings that follow. It describes the island, its people and
economy, the visitor economy already in place, and the systems
that shape tourism capacity. It does not restate what
participants said or set the plan's priorities; those are
addressed in Sections 4 and 5.
3.1 An island community connected by water
Quadra Island lies east of Campbell River, between Vancouver
Island and the mainland inlets. Settlement and services are
distributed across the island. Quathiaski Cove is the primary
commercial and service centre and the point of arrival from
Campbell River. Heriot Bay combines local services, marine
activity, visitor amenities, and the ferry connection to Cortes
Island. Smaller communities and rural properties extend well
beyond these two centres. As a result, visitor activity is
dispersed rather than concentrated in one tourism district. The
Strathcona Regional District's 2025 Active
Transportation Network Plan
provides a public planning description of this settlement and
transportation pattern.
We Wai Kai Nation has an enduring and contemporary presence on
Quadra. Cape Mudge is a living community and a centre of Nation
governance, services, cultural life, and economic activity. The
Nation’s reserve lands on Quadra include Cape Mudge, Village
Bay, Open Bay, and Drew Harbour. Its lands and land interests on
the island extend beyond these reserve locations. The Nation’s
presence encompasses its contemporary communities, businesses,
stewardship, and relationship to the island’s lands and waters.
Two BC Ferries routes connect Quadra to neighbouring
communities:
Campbell River to Quathiaski Cove
and
Heriot Bay to Whaletown on Cortes Island. Quadra is therefore both a destination and a gateway. The
ferries carry residents, commuters, service providers, goods,
visitors, and people travelling onward. Ferry passenger totals
are important for transportation planning, but they are not the
same as visitor counts and should not be presented that way.
3.2 People and the available data
This plan uses Statistics Canada’s 2021 Census Profile for
Strathcona C as a consistent public source for demographic
context. The census subdivision includes Quadra, other Discovery
Islands, and mainland inlets. Its figures describe this wider
area and must not be presented as Quadra-only totals.
Indicator
2021 Strathcona C baseline
What it helps us understand
Population
2,737, up 12.6% from 2016
The wider Area C population grew between the two
censuses. This is not a Quadra-only population count.
Age
Median age 58.4; 36.9% age 65 or older
An older age structure affects workforce renewal,
business succession, service needs, and accessible
mobility.
Dwellings
1,663 private dwellings; 1,332 occupied by usual
residents
The difference cannot be assumed to represent visitor
accommodation. It may include seasonal, secondary,
vacant, or otherwise unoccupied dwellings.
Self-employment
400 self-employed people; 36.2% of the labour force aged
15 and over
Independent work and small enterprise are central
features of the regional economy.
Source: Statistics Canada,
2021 Census Profile for British Columbia census
subdivisions, Strathcona C (5924054). The self-employment share uses the
labour force aged 15 and over as its denominator (1,105 people)
and is based on the 25% census sample.
Taken together, the wider Area C profile, Quadra's
dispersed rural settlement pattern, and the prominence of
self-employment create practical design requirements for this
plan. Public information and participation should use both
digital and non-digital routes; business support and meetings
should respect seasonal workloads; mobility and wayfinding
should work for people of different ages and abilities; and,
where feasible, visitor-economy initiatives should also
strengthen services and experiences residents use. These are
planning considerations to test locally, not assumptions about
every Quadra resident, because the census geography extends well
beyond the island.
These data do not establish how much tourism labour is
available, how many homes could meet long-term housing needs, or
how many visitors the island can accommodate. Those questions
require current local information.
3.3 A small and diverse local economy
Quadra's economy includes construction and trades,
accommodation and food services, retail, professional and
technical services, health and social services, arts and
cultural work, agriculture, forestry, fishing, transportation,
and home-based work. The census profile for Strathcona C
confirms this broad mix and the importance of self-employment.
Tourism is part of this wider economy rather than a stand-alone
sector. Many businesses serve residents and visitors at the same
time, and value moves through local supply and referral
relationships. An outdoor operator may depend on accommodation
referrals, while an accommodation business purchases food,
maintenance, cleaning, transport, and other services.
Tourism's local value therefore cannot be measured only by
counting businesses labelled as tourism businesses.
The high level of self-employment is also a practical indicator
of capacity. Many enterprises depend directly on the time and
skills of an owner or a small team. They may operate seasonally,
combine several sources of income, or have limited time for
committees, reporting, and new programs. The
Quadra Island Economic Diversification Plan
places seasonal tourism within a broader goal of stronger
year-round livelihoods and a more diverse economy. Later actions
in this plan must therefore be useful without creating an
unrealistic administrative burden for small operators.
3.4 An established, place-based visitor economy
Quadra already has a varied visitor offer. The
local visitor directory
and Quadra-based entries in the
DICC member directory
show accommodation, food and drink, shops, marinas, retreats,
outdoor and marine guiding, arts and cultural experiences, local
production, and community activities. These listings demonstrate
range, but they are not a verified inventory of current
operating status, seasonal availability, or capacity.
Several established strengths shape the visitor economy:
Lands, waters, parks, and trails. The island
and surrounding waters support walking, cycling, paddling,
boating, fishing, diving, wildlife viewing, and other forms of
outdoor recreation. Rebecca Spit Marine Park is a prominent
shared destination for beach use, walking, paddling,
picnicking, and boating, while Main Lake and several marine
parks extend the island's recreation setting.
BC Parks
describes Rebecca Spit as both a popular day-use park and a
favoured anchorage.
Arts and making. Studios, galleries, and
working artists are part of Quadra's identity and visitor
offer. The
Quadra Island Studio Tour
includes a June weekend event as well as self-guided,
year-round open studios.
Local food and production. Farms, seafood
producers, farm stands, bakers, beverage producers, and other
food businesses serve both residents and visitors. The
Quadra Island Food Guide
exists specifically to connect local producers with both
groups and shows the range of small-scale production already
present.
Living culture and cultural revitalization.
The Nuyumbalees Cultural Centre at Cape Mudge preserves,
celebrates, and shares Kwakwaka'wakw history, language,
teachings, and living traditions. It is a cultural institution
rooted in repatriation, cultural revitalization, and community
strength, not simply an attraction to be packaged by others.
Small-scale hospitality and guided experiences.
Accommodation, food businesses, marine facilities, and locally
operated tours provide the base for overnight stays and
supported experiences. Their scale and operating seasons vary.
No complete published island-wide baseline was identified for
annual visitor volume, commercial accommodation capacity,
occupancy, average length of stay, visitor spending, seasonal
employment, or use levels at key sites. Business directories
show what is offered, but not always whether an operation is
active year-round or how many guests it can serve. Ferry data
show travel volume, but not who is visiting Quadra, who lives or
works here, or who is travelling onward. The guide should
therefore avoid unsupported totals and begin with a small,
realistic set of local measures.
3.5 Shared access, services, and capacity
Most systems supporting tourism also support daily island life.
Ferry and road access, parks and trails, emergency and waste
services, communications, water, housing, and labour all serve
more than the visitor economy. Extra demand can therefore have
different effects depending on where and when it occurs.
Quadra is unincorporated, and responsibility for these systems
is divided. BC Ferries operates the ferry routes. Provincial
ministries are responsible for public roads. The Strathcona
Regional District leads regional planning and manages certain
parks, trails, and services. BC Parks manages provincial parks.
We Wai Kai Nation governs its lands, programs, cultural
representation, and priorities. Businesses, non-profit
organizations, community groups, landholders, and volunteers
manage or contribute to other parts of the visitor experience.
The
Area C Active Transportation Network Plan
reports that private vehicles were the main mode for 64% of work
trips in 2021, while walking and cycling together represented
16%. These figures cover commuting, not all resident or visitor
travel, but they support attention to road access,
ferry-terminal connections, and safer walking and cycling
routes.
Tourism capacity should not be reduced to one island-wide
visitor ceiling. It changes by season, location, activity, and
system. Accommodation may be available while a ferry sailing,
parking area, washroom, trail, beach access, restaurant, or
staffing roster is under strain. A place may function well most
of the year and experience difficulty during a short peak.
Environmental and cultural limits also require different
indicators from business or transportation capacity. Section 4
identifies where participants experience these pressures.
3.6 Quadra's tourism stage
For planning purposes, Quadra is best understood as an
established small-island destination with a dispersed,
small-business visitor economy. The island has recognized
experiences and businesses with long experience serving
visitors. It is not starting from zero, but neither does it have
the dedicated infrastructure, management resources, or data
systems of a high-volume resort destination.
Quadra's task is to strengthen and care for an existing
visitor economy, not create a destination from scratch. That
includes improving coordination and building a modest evidence
base that matches local capacity. This diagnosis provides
context for the community findings in Section 4; it does not
predetermine them.
The appropriate model is stewardship of a lived-in island, where
tourism remains embedded in community life rather than becoming
a separate tourism district.
Section 04
4. What Quadra Told Us
The community record points to a practical direction: strengthen
the value tourism brings to Quadra, make it easier for visitors
and residents to act responsibly, care for the places and
services on which tourism depends, and keep implementation
realistic.
This section reports the findings rather than repeating the
process described in Section 2 or the factual setting in Section
3. The pre-workshop reflections, workshop, and Round 1 explain
why issues matter and where tensions lie. Round 2 provides the
strongest structured test of relative support. Its cleaned
analytical base is 20 substantive responses. These results
describe the participating Delphi group, not every resident or
business on Quadra.
We Wai Kai Nation guidance is reported as rights-holder
guidance, not folded into a popularity count. The Nation's
rights, priorities, consent, and preferred role cannot be ranked
or decided by the general survey.
4.1 A strong base of support
Round 2 showed substantial support for the emerging plan while
also identifying work still needed in the wording.
Fourteen of 20 respondents said the proposed sustainable
tourism definition fit Quadra very well and was close to
ready. Three said it fit well with only minor edits. Two said
the main ideas were right but needed clearer wording, and one
wanted substantial revision.
Nine of 20 respondents were strongly supportive of the
direction of the plan, and eight were generally supportive
with wording or priority changes. Three had mixed views. No
one selected the concerned or unsure options.
This provided a strong basis for the plan, while the open
comments identified changes needed before the direction could be
finalized. They asked for a shorter definition and clearer
language. Terms such as resident well-being, capacity, and
ecological limits needed practical meaning to guide decisions.
Some comments also asked the plan to state tourism's
economic importance more directly and leave room for appropriate
business growth. Another cautioned against giving business
interests more weight than community and ecological interests.
The finding is not that Quadra must choose between supporting
tourism and caring for the community. The evidence supports
both. The plan therefore shows how viable local businesses,
resident well-being, stewardship, and realistic operating
conditions fit together.
4.2 Business benefit and a welcoming visitor economy
All 20 Round 2 respondents ranked the six proposed strategic
directions. Two stood clearly above the others.
Strategic direction
Ranked in the top three
What the result indicates
Strengthen local benefit and support local business
viability and resilience
19 of 20
Local spending, viable businesses, livelihoods, supply
relationships, and business resilience should be
prominent throughout the plan.
Support a welcoming, respectful visitor economy
15 of 20
Respondents want Quadra to remain welcoming while giving
visitors, residents, and businesses clear information
about respectful behaviour and shared responsibility.
Build practical implementation, partnerships, and
monitoring
9 of 20
Follow-through matters, but implementation needs to stay
simple and proportionate to local capacity.
Care for shared places and ecosystems
8 of 20
Stewardship remains necessary, especially where visitor
use intersects with trails, beaches, waterfronts, marine
places, and sensitive ecosystems.
Improve access, mobility, and visitor expectations
within island realities
5 of 20
Ferry and mobility issues matter, but much of the
response lies in information, coordination, local
options, evidence, and advocacy rather than local
control of ferry service.
Reflect reconciliation and appropriate engagement across
the plan
4 of 20
This ranking cannot be used to reduce or remove a
rights-based responsibility. We Wai Kai guidance
requires reconciliation and relationship to place to be
carried across the plan rather than treated as an
optional stand-alone theme.
The ranking provides a relative emphasis, not a list of
directions to keep and discard. It confirms that the plan should
lead with the local economic value of tourism and a positive,
respectful visitor economy. The remaining directions describe
conditions that make those benefits durable and responsible.
Differences among the middle and lower-ranked directions are not
strong enough to justify a rigid hierarchy.
4.3 Behaviour and shared responsibility
Round 1 participants understood the intention behind right-fit
visitation, but several found the phrase unclear, subjective, or
potentially exclusionary. Round 2 confirmed a preference for
simpler language.
Seven of 20 respondents preferred wording that says visitors,
residents, and businesses all have a role in caring for Quadra
and supporting a positive visitor economy. Six preferred
language about thoughtful visitors supporting local businesses,
respecting island life, and helping to care for shared places.
Four preferred avoiding descriptions of visitor types altogether
and focusing on behaviours, responsibilities, and education.
Together, these responses favour an approach that describes what
people can do rather than who does or does not belong. Practical
visitor information should address ferry realities, fire risk,
wildlife, waste, private property, shared spaces, local
services, and care for sensitive places. It should also make it
easy to find local businesses and understand how spending
locally supports the island.
Resident communication is part of the same finding. Thirteen of
20 respondents selected resident awareness of tourism's
benefits, business viability, and shared responsibility as an
important element to keep in the final definition or guiding
principles. A positive visitor economy will be easier to sustain
if residents can see its local contribution and businesses can
hear resident concerns early.
4.4 Local value before visitor volume
When respondents chose practical sustainable tourism practices,
the leading selections were:
visitor and resident education about respectful behaviour and
island realities, selected by 13 of 20;
longer stays, local spending, and lower-impact travel patterns
rather than higher visitor volume alone, selected by 11 of 20;
and
support for local businesses, local spending, sustainable
operating practices, and fair local work, selected by 10 of
20.
Stewardship partnerships, connections among local sectors, and
community-serving infrastructure were each selected by seven
respondents. Six selected simple tracking and public
follow-through.
These results reinforce a value-based approach to tourism.
Appropriate growth can mean stronger revenue, more local
purchasing, better referrals, longer stays, improved business
resilience, or a more workable season. It does not have to mean
pursuing the highest possible number of arrivals. The plan
should support businesses that want to stabilize, adapt, or grow
while remaining honest about staffing, service, site, and
infrastructure conditions.
4.5 Where pressure is felt
The open-ended stages repeatedly identified housing and
workforce conditions, ecological and stewardship pressure, ferry
and local mobility, services and infrastructure, and resident
support as the most important areas to watch. Participants did
not describe these as abstract limits. They described practical
signs that tourism or community systems may need attention:
businesses cannot find staff or housing needed to operate
reliably;
ferry access or local transportation problems disrupt
residents, workers, suppliers, visitors, or essential
services;
parking spills into unsafe areas, roadsides, or private
access;
damage or conflict becomes repeated at trails, beaches,
waterfronts, marine access points, or sensitive places;
waste, washrooms, water, fire risk, emergency response, docks,
moorage, or other shared services are under visible strain;
visitor expectations do not match what the island, a business,
or a particular place can provide; or
stewardship groups and volunteers are expected to absorb more
work without funding, coordination, or enough people.
These signs are useful because they can lead to a response. They
can prompt better information, a conversation with the
responsible agency, a funding request, a change in site
management, business support, or a temporary adjustment in
promotion. They should not be used to claim that tourism caused
every local pressure or that a tourism plan can solve matters
outside the authority of its participants.
Round 2 also asked whose experience should inform
interpretation. Local businesses affected by staffing, ferry,
supply, or visitor-expectation issues were selected by 16 of 20
respondents. Community and service organizations were selected
by 13, Indigenous communities by eight, tourism and service
workers by seven, and residents near popular sites and emergency
or essential service providers by six each. These selections
show where deliberate listening is needed; they are not a
hierarchy of rights or importance.
4.6 A focused, connected first phase
Round 2 asked two related questions. First, all 20 valid
respondents selected up to five action packages to emphasize
during the first 12 to 18 months. A later ranking asked which
should start first; 15 respondents completed that question. The
two results should be read together.
Action package
Emphasize in first 12-18 months (n=20)
Ranked in first three to start (n=15)
Improve visitor and resident information and education
17
11
Develop practical tourism planning and measurement tools
8
7
Develop stewardship partnerships for shared places
13
6
Support local tourism businesses and sustainable
practices
11
4
Coordinate a shared seasonal calendar and community
messaging
13
4
Clarify tourism-related housing and workforce realities
10
4
Coordinate ferry, parking, and local mobility
information
7
4
Improve place-based promotion guidelines, brand, and
education strategy
8
3
Create simple monitoring and annual follow-up tools
7
2
Visitor and resident information is the clearest early priority.
Planning and measurement tools rose when respondents were asked
what should start first. This supports simple tools that help
people decide, coordinate, assign responsibility, and show
progress, not a complex planning system. Stewardship
partnerships also have strong starting support. They can proceed
when the responsible parties agree to the work and resources;
their position in the survey does not itself assign delivery.
Business support and a shared seasonal calendar received broader
first-phase support than their start-first rankings alone
suggest. They should not disappear. The results support
connecting early work rather than launching nine separate
projects. For example, visitor information can promote local
businesses and set realistic expectations; a shared calendar can
improve coordination; basic measurement can identify business
and service needs; and stewardship relationships can guide
place-specific education and care.
Any involvement of We Wai Kai Nation or its Guardians must be
shaped by the Nation's interests, leadership, and preferred
process. The survey result cannot assign that work.
4.7 A small, useful monitoring set
Respondents favoured information that can support decisions,
funding, and practical action.
Condition or measure
Selected by
Business pulse on staffing, seasonality, local spending,
visitor patterns, sustainable practice needs, and
confidence
19 of 20
Local service and infrastructure pressure, including
waste, washrooms, fire risk, emergency services, docks
or moorage, and water
15 of 20
Resident pulse on tourism, quality of life,
affordability, and community fit
12 of 20
Stewardship or site-condition reports for shared and
sensitive places
12 of 20
Visitor and resident information gaps reported by
businesses or visitor-facing organizations
8 of 20
Ferry waits, overloads, or travel-pattern pressure
7 of 20
When asked how useful data should be applied, 16 of 20
respondents selected support for funding, infrastructure, or
advocacy requests. Thirteen selected better information for
business and organizational planning, and 10 selected directing
stewardship, maintenance, or education support to where it is
most needed.
Only four selected annual community reporting as one of their
top three uses of data. This does not argue against
transparency. It suggests that monitoring should first help
people act and that public reporting should be brief,
understandable, and tied to decisions rather than becoming a
reporting burden.
4.8 Ownership, capacity, and follow-through
The strongest request for improving confidence in the final plan
was clearer responsibility for who will lead or coordinate each
action, selected by 13 of 20 respondents. Seven selected
realistic expectations about staff, volunteer, and
organizational capacity. Six wanted a stronger pro-tourism and
pro-local-business message. Practical business support,
sustainable practice guidance, and clearer measurement and
follow-up were each selected by five respondents.
Open comments reinforced these results. Participants expressed
appreciation for the work, but some questioned whether the plan
would be implemented, whether funding would be available, and
whether a small community with limited volunteer capacity could
sustain the workload.
Ten of 20 respondents selected the option describing
coordination by DICC and the MRDT Oversight Committee, with
relevant partners and engagement with We Wai Kai Nation guided
by the Nation’s interests and preferred process. Four were
unsure. The remaining responses were spread across
issue-specific teams, an annual roundtable, use of existing
organizations, a phased approach, and two written alternatives;
one alternative also included DICC and MRDT coordination. The
finding supports visible leadership and a practical home for the
plan. Section 8 translates this preference into recommended
arrangements, with authority and resources established through
each organization’s own decisions.
This is an emerging direction, not a mandate to create a large
new structure. It supports a named convener, a short list of
priorities, clear roles, and expansion only when willing
partners and resources are in place. A longer-term suggestion to
collaborate with Cortes and the Outer Islands may be useful
where it reduces duplication or shares expertise, but it
appeared in one final comment and should be treated as an option
to explore rather than a confirmed Quadra priority.
4.9 Tensions to carry forward
Several questions remain matters of balance rather than issues
that another survey would settle.
Tension
What the evidence supports
Business growth and local limits
Support business viability, local spending, longer
stays, and appropriate growth. Do not use undefined
capacity or ecological language as a blanket
restriction, and do not assume that visitor volume is
the only form of growth.
Ferry pressure and local control
Treat ferry access as a real business and community
condition. Focus local work on information, mobility,
coordination, evidence, and advocacy rather than
claiming control over ferry service or using the ferry
as a fixed tourism target.
Stewardship ambition and delivery capacity
Care for shared places, but do not build the plan around
unfunded volunteer labour. Confirm authority,
leadership, funding, and site-specific need before
assigning work.
A positive message and honest constraints
Keep the plan welcoming and pro-business while giving
visitors and residents accurate information about
services, safety, sensitive places, and seasonal
realities.
General survey results and We Wai Kai Nation's
rights
Use the Delphi results to understand participant
priorities. Use direct Nation guidance and Nation-led
processes for matters involving rights, culture,
language, knowledge, lands and waters, Guardians, or
representation.
Section 05
5. Shared Foundation
The first four sections explain why the plan is needed, how it
was developed, the setting in which tourism operates, and what
the community process found. This section turns that record into
a common foundation for the sections that follow. It defines the
direction rather than repeating the evidence, and it provides a
consistent way to assess future priorities, actions,
partnerships, and opportunities.
5.1 Sustainable and regenerative tourism on Quadra
Sustainable tourism on Quadra welcomes visitors in ways that
strengthen local businesses and livelihoods, support community
well-being, respect We Wai Kai Nation's rights and
relationship to place, and care for the lands and waters on
which island life and tourism depend.
The definition leaves room for tourism businesses and the wider
visitor economy to grow. Growth may include stronger revenue,
more local purchasing and referrals, longer stays, new or
improved products, a more workable operating season, business
succession, or additional employment. It may involve more
visitors where businesses, services, and places are ready to
support them, but visitor volume is not the only measure of
progress.
The plan uses regenerative tourism only when it describes a
practical contribution that leaves some part of Quadra's
economy, relationships, or environment stronger over time.
Examples could include funded care or restoration of a shared
place, stronger connections among tourism businesses and local
farms, food producers, artists, and makers, or an initiative
involving We Wai Kai Nation that the Nation wishes to lead or
support. Regeneration is an aspiration for useful contribution,
not a label that every business must adopt or a claim that
tourism can solve every island issue.
A regenerative claim should identify a place-specific
improvement beyond avoiding harm, be supported by the party with
the relevant rights, authority, knowledge, or relationship, and
include a practical way to see whether the intended improvement
occurred. It should not be used to offset avoidable harm or as a
promotional label without evidence.
Long-Term Community Vision
5.2 The 2035 North Star
By 2035, Quadra has a welcoming and resilient visitor economy
that helps locally rooted businesses succeed, keeps more
visitor spending circulating locally, and offers experiences
connected to the island's people, character, lands, and
waters. Visitors arrive better informed, support local
enterprises, respect community life, and help care for shared
places. Tourism planning respects We Wai Kai Nation's
rights and presence, and matters involving the Nation move
through relationships and processes led or agreed to by the
Nation. Businesses, community organizations, and public
partners work together where their roles and interests align.
Promotion and development respond to what businesses and
particular places are ready to support. When pressure appears,
the appropriate parties use practical local evidence to
respond early. Tourism remains recognizably Quadra: personal,
place-based, and valuable to the people who live and work
here.
The North Star describes the conditions the plan is working
toward; it is not a promise that every issue will be resolved
by 2035. Some progress can be led locally. Other progress will
depend on decisions, investment, or cooperation by the Nation,
governments, agencies, land managers, funders, businesses, and
community organizations. The first three-year action plan
should advance the parts that are both important and ready,
while the longer-term roadmap keeps other opportunities
visible until the right conditions are in place.
5.3 Guiding principles
These principles should be used together. No single principle is
intended to override all the others.
Guiding principle
What it means in practice
Build local benefit into tourism decisions.
Look for a clear path from an action to local revenue,
livelihoods, purchasing, referrals, skills, business
resilience, or useful community and stewardship
contributions. Include enterprises seeking stability,
growth, adaptation, or succession. Avoid shifting hidden
costs or workload to residents, public services, land
managers, or volunteers.
Remain welcoming and set clear expectations.
Give visitors and residents accurate, timely information
about businesses, services, ferry and transportation
realities, safety, respectful behaviour, private
property, and care for shared places. Focus on what
people can do rather than labelling who belongs.
Treat reconciliation as an ongoing commitment.
Respect We Wai Kai Nation's rights, presence, and
relationship to place throughout planning and
implementation. The Nation determines how its culture,
language, knowledge, tourism interests, lands and
waters, and Guardians are represented or involved.
General community input does not replace Nation-led
engagement or agreement.
Match growth and promotion to readiness.
Consider the business, season, location, workforce,
services, infrastructure, and site conditions involved.
Capacity is not one island-wide visitor ceiling. An
opportunity may be appropriate in one place or season
and require preparation or a different approach in
another.
Care for shared places through the right relationships.
Make stewardship place-specific and work with the
Nation, landholder, agency, operator, or organization
that has the relevant rights, authority, knowledge, or
responsibility. Identify resources before relying on
staff or volunteers to take on new work.
Recognize that tourism is part of community life.
Consider the experience of businesses, workers,
residents, service providers, and people near frequently
visited places. Tourism can support local services and
quality of life, but it should not be assumed to cause
or solve every housing, ferry, infrastructure, or
environmental issue.
Prepare for disruption and recovery.
Consider climate hazards, access and service failures,
public-health events, economic or trade shocks, and
other changes that could affect businesses, residents,
workers, and visitors. Use current official information,
practical continuity measures, and adaptable delivery
rather than waiting for a crisis to define roles.
Keep implementation proportionate and accountable.
Give each priority a named lead or convener, willing
partners, a realistic first step, resource needs, and a
small number of useful measures. Expand the work only
when there is enough value and capacity to do it well.
5.4 Practical meanings
The following meanings are used throughout this plan so that
important ideas can guide decisions rather than remain general
aspirations.
Term
Meaning in this plan
Local benefit
Visitor activity results in tangible value on Quadra,
such as local revenue, wages, purchasing, referrals,
skills, services, or supported community and stewardship
work. The exact benefit will differ by action and
business.
Resident well-being
Residents can continue to live, work, travel, use
services, enjoy shared places, and participate in
community life while tourism is managed fairly and its
local contribution is understood. It is considered
through specific conditions and feedback, not assumed
from visitor numbers alone.
Capacity and readiness
The practical ability of a business, place, service, or
community system to support an activity at a particular
time without recurring strain that cannot be managed.
Evidence may include staffing, operating hours,
bookings, ferry or parking conditions, water and waste
systems, emergency services, site condition, and the
availability of a responsible lead. Capacity information
should prompt an appropriate response, not function as
an undefined blanket restriction.
Appropriate growth
Growth that creates worthwhile local benefit and is
supported by the businesses, workforce, services,
infrastructure, and places involved. It can mean greater
value from each visit, longer stays, stronger or new
offerings, a more workable season, more employment, or
additional visitors where conditions support them.
Regenerative contribution
A deliberate and credible contribution that improves a
local economic, community, or ecological condition over
time. It requires a defined benefit, the appropriate
authority or relationship, and enough resources to carry
the work through.
Relationship to place
The histories, responsibilities, living connections, and
knowledge that connect people with Quadra's lands
and waters. Where this concerns We Wai Kai Nation, the
Nation determines how its relationship to place is
described, represented, and carried into tourism work.
5.5 A practical decision test
The following questions provide a common screen for actions in
the first three-year plan, longer-term opportunities, funding
proposals, partnerships, visitor communications, and promotional
decisions. The level of assessment should match the scale and
risk of the proposal.
Decision question
What a useful answer should show
1. What local benefit is expected?
Who is likely to benefit, how the benefit will reach
Quadra, who may bear added cost or workload, and whether
the expectation is realistic.
2. Will it support a welcoming and well-informed visitor
economy?
How it will improve useful information, visitor
experience, respectful behaviour, local connection, or
understanding among visitors and residents.
3. Could it affect or represent We Wai Kai Nation's
rights, culture, language, knowledge, lands and waters,
or relationship to place?
If so, or if there is uncertainty, the relationship and
process identified or agreed to by the Nation before the
work proceeds.
4. Are the businesses, people, services, and place ready
and resilient?
The relevant season and location, available workforce
and organizational capacity, service or infrastructure
conditions, major dependencies, foreseeable disruptions,
and any preparation or contingency needed.
5. How will shared places and community conditions be
affected?
The likely benefits and pressures, who has the authority
or knowledge to respond, and whether stewardship or
mitigation is properly resourced.
6. Who may face barriers to participating in or
benefiting from it?
Whether workers, youth, lower-income residents, people
with disabilities, non-digital participants, smaller
businesses, or other affected groups may be excluded,
and what practical adjustment is reasonable. This
inclusion check does not replace distinctions-based
engagement with We Wai Kai Nation.
7. Can it be delivered and learned from?
A confirmed implementing lead, willing partners, a
realistic first step, required resources, and one or two
ways to assess whether the work is useful.
Not every question needs a lengthy study. A routine information
update may require only a brief check, while a new initiative
involving a sensitive place, public infrastructure, or Nation
interests will require a more careful process. An unanswered
question is not automatically a reason to reject an idea; it
identifies what must be clarified first. If the necessary
authority, relationship, leadership, or resources are not in
place, the proposal should be revised, prepared further, or held
in the longer-term roadmap rather than presented as an immediate
commitment.
This shared foundation connects community direction to strategy.
The following sections apply it to the strategic directions, the
first three-year action plan, and the longer-term opportunities
that can advance as readiness grows.
Section 06
6. Strategic Directions
The 2035 North Star is advanced through six connected strategic
directions. Together, they describe the results Quadra is
working toward and the way tourism decisions should be made.
They are not six separate programs, and they do not assign work
to organizations that have not agreed to it. The first
three-year action plan translates them into a focused set of
action packages with proposed leads, partners, resources,
timing, and measures.
Gives the plan a workable home, separates leadership
from delivery, uses proportionate measures, and provides
a way to adjust when conditions change.
The directions are deliberately interdependent. A seasonal
promotion initiative, for example, should create local business
value, give visitors accurate information, respect any Nation
interests, consider whether businesses and places are ready, and
have a lead who can assess the result. This integrated approach
is more useful for Quadra than treating marketing, stewardship,
infrastructure, and community relations as unrelated areas of
work.
6.1 Strengthen local benefit and support local business
viability and resilience
Desired 2035 condition: Quadra has a diverse network of locally
rooted enterprises that can benefit from visitor activity, adapt
to changing conditions, and build stronger relationships with
one another. Visitors can find and support local businesses, and
more of the value created by tourism circulates through local
wages, purchasing, referrals, services, and community
relationships.
Quadra's visitor economy includes much more than
accommodation and tours. It also includes food businesses, farms
and seafood producers, artists and makers, retailers,
transportation and marine services, wellness providers, trades,
maintenance and cleaning services, community organizations, and
other enterprises used by visitors and tourism operators. The
working business and stakeholder inventory confirms this
breadth, but it is not yet a verified count of active tourism
businesses or available capacity. Its most immediate value is as
a map of possible connections.
This direction focuses on strengthening those connections. Over
the life of the plan, this means:
making it easier for visitors and residents to find businesses
that are open and ready to serve them;
improving referrals among accommodations, food businesses,
artists, producers, guides, retailers, transportation
providers, and other services;
increasing practical opportunities for local purchasing and
supplier relationships;
supporting businesses that are seeking stability, growth,
adaptation, succession, or a more workable operating season;
providing practical information, skills, and sustainable
practice support without creating unnecessary reporting or
certification burdens; and
using aggregate business information to understand common
needs while protecting commercially sensitive information.
Business viability is not measured only by the number of
visitors. A business may benefit through a longer stay, a second
purchase, a reliable referral, lower supply costs, better
seasonal coordination, improved staffing, or a new local
partnership. New visitor volume may be appropriate where
operators, services, and places are ready, but it should not be
treated as the default solution for every business.
This direction also recognizes that businesses will make
different choices. Some may want to expand, some may want a
steadier season, and others may be focused on continuity or
succession. The plan should create useful options and shared
tools, not prescribe one business model or one preferred scale.
6.2 Support a welcoming, respectful visitor economy
Desired 2035 condition: Visitors feel genuinely welcomed and can
easily understand how to travel, spend locally, stay safe, and
care for the places they visit. Residents and businesses receive
timely information about visitor activity, events, service
conditions, and tourism's local contribution. Expectations
are clear without defining who is or is not the
"right" kind of visitor.
The community process strongly supported visitor information and
education as the clearest place to begin. This direction treats
communication as part of destination stewardship and business
support, not simply as promotion. Accurate information can
improve a visit, direct spending to local enterprises, reduce
preventable pressure, and help businesses avoid repeatedly
answering the same basic questions.
Useful information should be available at the points where
people make decisions: while planning a trip, when booking
travel or accommodation, before boarding a ferry, on arrival,
and at visitor-facing businesses and shared places. Depending on
the season and location, it may include:
current operating days, hours, reservation needs, and service
availability;
ferry and local transportation information, including off-peak
travel options where these are realistic;
parking, washroom, waste, water, fire-safety, and emergency
expectations;
trail, beach, waterfront, and marine-access conditions;
respectful behaviour around private property, working
businesses, residential areas, wildlife, and sensitive places;
and
locally appropriate cultural or place-based guidance that has
been confirmed by the relevant knowledge holder or authority.
The tone should be positive, plain, and specific. Quadra can
invite visitors to participate in island life responsibly
without screening them by income, group type, travel style, or a
vague idea of "fit." The emphasis is on informed
choices and behaviour.
Coordination matters because inconsistent or outdated
information weakens trust. A shared seasonal calendar and a
simple way for businesses and organizations to update
availability, events, closures, or site conditions can improve
both promotion and day-to-day operations. Any shared message
should leave room for individual businesses to speak in their
own voice and for We Wai Kai Nation to determine how
Nation-related guidance is expressed.
Seasonal development also requires honesty. Shoulder-season
experiences may create valuable opportunities, but they should
be promoted only when enough businesses, transportation options,
trails, services, and visitor supports are ready.
"Year-round" should not imply that every business or
place is available in every month.
6.3 Reflect reconciliation and appropriate engagement across the
plan
Desired 2035 condition: Tourism planning recognizes We Wai Kai
Nation's rights, presence, governance, economic interests,
and relationship to place. Matters involving the Nation are
addressed through dependable relationships and processes led or
agreed to by the Nation, and public information represents the
Nation only in ways the Nation has confirmed.
In this direction, reflect means more than adding a statement
about reconciliation. It means checking how proposed actions,
communications, partnerships, and monitoring may affect or
represent We Wai Kai Nation and using the appropriate process
before work proceeds.
Practical application includes:
maintaining a clear relationship for plan review and
implementation discussions rather than approaching the Nation
only when approval is needed;
identifying early when an action may involve Nation rights,
lands and waters, culture, language, knowledge, businesses,
Guardians, or cultural representation;
confirming whether the Nation wishes to lead, partner, advise,
review, or not participate in a particular initiative;
respecting the time, capacity, confidentiality, and resourcing
required for meaningful participation; and
supporting Nation-led tourism or economic opportunities when
and how the Nation chooses to advance them.
The general community process cannot determine the Nation's
consent, priorities, or preferred governance arrangements. For
the same reason, this plan should not create a committee on the
Nation's behalf, assign the Guardians a role, package
cultural knowledge as a visitor product, or claim co-management
without explicit agreement.
Progress under this direction should be judged by the quality
and reliability of the relationship, whether agreed processes
are followed, and whether representation is accurate. It should
not be judged by how often Nation-related language or imagery
appears in the document. Partnership in preparing this plan
provides an important foundation, while each future initiative
will still require its own appropriate level of discussion and
agreement.
6.4 Care for shared places and ecosystems
Desired 2035 condition: Tourism contributes to the continued
health and enjoyment of Quadra's lands, waters, trails,
beaches, waterfronts, marine access points, and other shared
places. Information, promotion, stewardship, and resources
respond to the conditions of particular places and are
coordinated with the rights holder, landholder, manager,
operator, or stewardship organization involved.
This direction does not assume that all visitor activity has the
same effect or that one organization is responsible for every
place. Needs vary by season, activity, land status, ecological
sensitivity, maintenance responsibility, and current level of
use. A trail requiring maintenance, a popular day-use area, a
working marina, and a culturally significant place each require
different knowledge and responses.
The strategic focus is to connect tourism more deliberately with
place-specific care. This includes:
obtaining reliable information about site condition, access,
safety, maintenance, and visitor expectations before promoting
a place or activity;
working with the party that holds the relevant rights,
responsibility, authority, or local knowledge;
improving visitor information where repeated confusion or
behaviour contributes to damage, conflict, waste, invasive
species, wildlife disturbance, or unsafe use;
identifying when stewardship, maintenance, restoration,
signage, or monitoring requires dedicated funding or paid
coordination; and
directing voluntary business or visitor contributions only to
credible work with a defined purpose and accountable
recipient.
Quadra already benefits from substantial stewardship knowledge
and volunteer effort. The plan should recognize and support that
work without turning it into an unfunded tourism obligation. New
expectations for monitoring, maintenance, or restoration should
proceed only when the responsible organization agrees and
resources are realistic.
Promotion should also respond to readiness. If a route is not
maintained, a site lacks safe access, or a place is experiencing
recurring damage, the appropriate response may be better
information, a temporary change in promotion, site management,
or advocacy for resources. It should not be assumed that every
shared place needs to be advertised or that every concern
requires a permanent restriction.
Part One • Quadra Business Profile
Local Enterprise Reality
The Trip That Kept Teaching
Spirit of the West Adventures
About ten years after a school kayaking trip, Breanne
Quesnel received a letter from one of the students. The
young woman had become an outdoor educator and wrote that
her experience on the trip had helped point her in that
direction. For Breanne, the letter captured the purpose
behind Spirit of the West Adventures: not simply to take
people paddling, but to help them form a lasting
relationship with a place.
By the 2026 interview, Breanne and Rick had been on Quadra
for about 25 years. They originally came to work as guides
for Spirit of the West. The business had begun in the 1990s
as a Volkswagen van-rental company, with kayaking added as
something for renters to do. They stayed, made Quadra home,
and later became the owners. Over time, the company moved
away from day tours and concentrated on multi-day wilderness
trips.
“We're trying to connect people to place, and then
have them want to care.”
Breanne Quesnel
Some guests join expedition-style trips, carrying their gear
in kayaks and moving from campsite to campsite. Others stay
at established basecamps with walk-in tents, showers, a
sauna, and a hot tub. The added comfort opens the experience
to people who might not otherwise travel into the
wilderness, while still asking them to learn new skills,
adapt to weather, and pay attention to the coast around
them.
The learning is deliberate but not heavy-handed. Guides
teach paddling and outdoor living while also helping guests
understand food, safety, ecology, and the connections among
coastal systems. Spring and fall school groups, families,
and adult travellers all encounter the same underlying
invitation: slow down, become curious, and recognize that
personal choices can affect the places they visit.
That ethic extends into the business. Spirit collaborates
with other island operators, refers guests when another
company is a better fit, and shares equipment when needed.
It buys local boats, paddles, and food when possible,
supports year-round local employment, and uses business and
visitor evidence to advocate for wilderness protection and
land-use decisions that recognize the tourism value of
intact places.
The constraints are equally real. Staff housing is a major
challenge, operational space is limited, and the earlier
practice of having guests stay on Quadra before and after
trips became harder when accommodation options closed during
the pandemic. Growth is not presented as an automatic goal.
The more important question is what the business, the
island, and the places visited can responsibly support.
Spirit of the West shows how a tourism business can earn its
living while helping people care more deeply about the
places that make the experience possible. Its Quadra roots
are visible in the combination of local ownership, learning,
collaboration, and a commitment to use business as what
Breanne calls a vehicle for good.
6.5 Improve access, mobility, and visitor expectations within
island realities
Desired 2035 condition: Residents, workers, businesses,
suppliers, service providers, and visitors can make
better-informed travel and operating decisions. Tourism-related
planning uses evidence and partnerships to reduce avoidable
access and service problems, supports reliable resident access
to essential travel and services, and advocates effectively on
matters outside local tourism authority.
Ferry dependence is the clearest island-wide access reality, but
it is not the only one. Local roads and parking, walking and
cycling connections, transportation between terminals and
businesses, housing and workforce availability, washrooms and
waste, water, docks and moorage, fire safety, and emergency
response all shape what businesses and places can support.
This direction uses a practical principle: tourism development
and promotion should not materially reduce residents'
reliable access to essential travel, services, or shared places.
This is a decision standard, not a legal guarantee of
resident-only ferry, parking, or public-space access. The
tourism plan does not control those systems. A willing lead can
improve information, bring evidence and partners together,
support a bounded pilot, or advocate to the responsible
agencies.
Planning should pay attention to observable signs of strain,
such as:
lineups or parking that create safety problems or block
businesses, homes, or emergency access;
businesses unable to operate reliably because suitable staff
or housing cannot be found;
repeated gaps in washrooms, waste collection, water, marine
facilities, or other visitor-facing services;
high fire danger or emergency conditions requiring rapid and
consistent visitor communication; or
residents, workers, suppliers, or service providers changing
necessary travel or operating decisions because access has
become unreliable.
These signs should begin a response, not automatically become
fixed tourism caps. The first step is to confirm the condition
and identify who has the authority and information to act.
Responses may include updated travel guidance, coordination with
an operator or agency, a business or service adjustment, a
mobility pilot, a funding request, modified promotion, or formal
advocacy. Hard thresholds should be adopted only where data are
reliable, the responsible parties agree on their meaning, and
there is a realistic response when a threshold is crossed.
Housing and workforce require the same realism. The tourism plan
cannot deliver housing, change zoning, or solve island-wide
affordability. It can help document tourism-related needs,
connect employers and housing organizations where they wish to
work together, support relevant economic and land-use
discussions, and provide evidence for advocacy. Early work
should establish a useful baseline rather than promise
construction or regulatory change.
6.6 Build practical coordination, partnerships, monitoring, and
learning
Desired 2035 condition: The plan remains useful because
priorities have clear ownership, leadership and delivery roles
are not confused, partners understand their commitments, active
work is adequately resourced, and a small set of measures is
used to make decisions. Progress is reported honestly, and
actions are adjusted, expanded, paused, or retired as conditions
and capacity change.
Section 8 recommends DICC as the coordinating home, with a
defined role and resources agreed by its Council. Delivery
belongs to the lead named for each action. MRDT responsibilities
follow the program’s approved governance and funding
arrangements; other organizations retain their own mandates and
decision-making authority.
Every action package in the first three-year plan should
identify:
the result it is intended to produce;
a proposed lead or convener with a mandate that fits the work;
confirmed or potential partners and what each may contribute;
a first deliverable that can be advanced during the first 12
to 18 months;
staff, volunteer, funding, information, and approval
requirements;
one or two measures that are proportionate to the action; and
a decision point for continuing, changing, expanding, or
stopping the work.
Monitoring should be designed backward from decisions. Before
collecting information, the sponsor, implementing lead, and data
custodian should know who will review it, what question it will
answer, and what responses are possible. A short business pulse,
for example, can identify shared staffing, seasonality,
visitor-pattern, or sustainable-practice needs. Aggregated
findings can guide business support or advocacy without
disclosing individual commercial information. Site-condition
reports, resident feedback, service information, and publicly
available ferry data may serve different decisions and should
not be forced into one composite score.
Where an early warning sign appears, the practical sequence is
to confirm the pattern, identify the responsible party, agree on
a proportionate response, communicate what is changing, and
review whether the response helped. This makes monitoring a
management tool rather than an annual reporting exercise.
Implementation must also be honest about human capacity. Work
that requires sustained coordination, technical analysis, or
relationship-building should include paid staff time or funded
partner capacity. Volunteers may choose to contribute knowledge
or effort, but the plan should not depend on recurring unpaid
work by the same small group of people.
Sections 8–10 describe the annual work schedule, public update,
and three-year renewal. Action 2 covers essential continuity
links, with optional support in Section 15. New governance
structures should be considered only if the work demonstrates a
continuing need, willing participation, a clear mandate, and
stable resources.
6.7 How the directions work together
The six directions should be visible in every major decision,
but they will not carry equal weight in every action. A business
training session may be led mainly by local benefit and
implementation. A visitor-information initiative may connect all
six. A proposal involving a shared place or We Wai Kai
Nation's interests will require more careful attention to
rights, authority, relationship, and site condition.
This flexibility is intentional. It allows the plan to respond
to different types of opportunities without losing its common
foundation. The decision test in Section 5 provides the screen;
these directions describe the results to pursue; and Sections 8
and 9 specify how to agree what should begin first.
Section 07
7. A Visitor Economy Rooted in Quadra
Quadra does not need to invent a visitor economy from the
beginning. It already has businesses, experiences, skills,
places, and relationships that draw and serve visitors. The
strategic opportunity is to connect them more effectively, make
existing offerings easier to find and use, strengthen the amount
of value retained locally, and support new opportunities when
businesses and places are ready.
This section is not a catalogue of every business or a promise
that every type of tourism should expand. It describes how the
different parts of the visitor economy can contribute to the
North Star and what should guide future development.
7.1 A connected local value network
The visitor economy functions as a network. A guest may travel
by ferry, stay in an accommodation, eat at a café, buy local
food or art, book a guide, use a marina or transportation
service, visit a shared place, and rely on several businesses
that are not normally labelled as tourism. The strength of the
local economy depends partly on how easily those connections are
made.
Part of the visitor economy
Existing role on Quadra
Development lens
Accommodation and hospitality
Resorts, lodges, campgrounds, cabins, retreats, and
other hosted stays provide a base for overnight visits
and often act as information and referral points.
Improve current information, referrals, local
purchasing, workforce readiness, and links to nearby
food, arts, outdoor, and transportation options. New
capacity should be considered with housing, land-use,
water, waste, access, and business-readiness conditions.
Food, farms, seafood, and local production
Restaurants, cafés, farms, producers, farm stands,
bakers, beverage makers, seafood businesses, and
retailers serve residents and visitors.
Strengthen local sourcing, seasonal coordination,
product visibility, business-to-business connections,
and visitor understanding of what is available and when.
Arts, making, events, and learning
Artists, studios, galleries, workshops, performances,
community events, and the artist-run Quadra Island
Studio Tour express living island creativity and
generate visits and local spending. The tour includes an
annual Weekend Studio Tour and Year-Round Open Studios.
Improve scheduling, discoverability, multi-stop visits,
accessibility information, and connections with
accommodation and food. Cultural material connected to
We Wai Kai Nation is included only through Nation-led or
Nation-approved processes.
Outdoor, marine, nature, and wellness experiences
Guides, operators, marinas, trails, parks, beaches,
retreats, and the surrounding waters support active,
restorative, and learning-based experiences.
Match promotion and use with operator capacity, safety,
site condition, access, stewardship responsibility, and
current information. Favour quality, preparedness, and
local knowledge over an assumption that every place
should receive more use.
Retail, transportation, and visitor-serving services
Shops, ferry connections, local transportation, fuel,
maintenance, trades, communications, and other services
help visitors and businesses function.
Make practical services easier to understand, identify
gaps that affect the whole visitor journey, and support
solutions or advocacy with the appropriate providers and
agencies.
Community, stewardship, cultural, and public
organizations
We Wai Kai Nation, non-profits, service organizations,
stewardship groups, land managers, and public agencies
shape the places, services, knowledge, and conditions on
which tourism relies.
Engage according to rights, mandate, interest, and
capacity. Do not treat community or stewardship
organizations as free delivery capacity for tourism
initiatives.
The working inventory supplied to the project includes direct
operators, indirect visitor-serving businesses, regional
partners, community organizations, rights holders, public
agencies, and project contacts. It is therefore useful for
implementation outreach, but it should not be published or cited
as a definitive business count. A current public-facing
directory will require confirmation of operating status,
location, season, services, and each business's consent to
be listed.
Part One • Quadra Business Profile
Local Enterprise Reality
A Piece of the Island to Take Home
Bloom Botanicals
Bloom Botanicals began with a bath-time question. Karen
Perras and her husband were watching their young son enjoy
brightly coloured bath beads when her husband asked what the
beads were. Karen realized she could not say what the
product contained. With a background in herbal medicine and
product formulation, she began looking for simple, natural
products that would still make bath time fun. When she could
not find what she wanted, she started making bath salts and
bath bombs herself.
Karen first moved to Quadra in 1998 and lived in Granite Bay
when there was no power there. After time away, including
several years on Cortes, her family returned to Quadra in
2021. A period of personal and family change led her to
rethink how she wanted to work. She needed a business she
could operate from home, one that could support her family
while remaining consistent with what she believed in. When a
friend asked what she truly wanted to do, Karen's
answer was immediate: Bloom Botanicals.
“I want to do this. This is what I want to do.”
Karen Perras
The business draws directly from Karen's relationship
with the West Coast. She highlights ingredients connected to
the place, including plants grown on the homestead or
gathered locally, such as wild roses, rosehips, and kelp.
That direction has become increasingly important to her:
each product is deeply rooted in the West Coast, reflecting
the abundant botanicals, diverse culture and wild spirit of
our home.
Visitors are part of the market, but they are not the whole
market. Karen sells wholesale to shops, attends markets
elsewhere on Vancouver Island, and takes part in the Quadra
market from May through September and again during the
November and December season. Despite Quadra's small
population, she describes its market as consistently one of
her strongest. Local support provides a base, while visitors
often look for something that lets them take a small piece
of the island home.
The conversations matter too. At markets, Karen asks people
what brought them to Quadra and what they notice here. Again
and again, she hears about slowing down, connecting with
nature, and encountering a warm community. Those exchanges
remind her that sharing place also comes with
responsibility.
Karen already supports community causes and hopes to give
more back over time, including to local environmental work.
At the same time, she is candid about the tension
surrounding ferry congestion, housing, rising prices, and
summer busyness. Bloom's story is therefore not one of
tourism replacing community life. It is an example of a
small, flexible business that serves residents and visitors
together, translates local knowledge into a distinctive
product, and grows only as far as the owner's values
and life allow.
7.2 Make offerings easier to find and combine
The first development task is not necessarily to create more
products. It is to reduce the friction that prevents existing
businesses and experiences from working together.
Practical opportunities include:
a verified, opt-in business and visitor-service directory with
current operating and accessibility information;
a shared seasonal calendar that helps businesses, event
organizers, accommodations, and transportation providers
anticipate activity and coordinate when useful;
simple referral tools that allow one business to direct
visitors to other open and relevant local options;
business-to-business connections for food, products,
transportation, maintenance, staffing information, and other
local supplies or services;
visitor information that encourages multiple local stops,
longer stays, and return visits without overpromising what is
available; and
a confidential way to identify shared business needs and
opportunities without publishing individual financial or
operating data.
Early combinations should build from familiar Quadra patterns
rather than impose a packaged-destination model. Examples
include Studio Tour or maker visits linked with a meal and
overnight stay; a guided marine or outdoor experience paired
with a clear weather alternative; ferry-timed food pickup
connected to accommodation; or a resident-serving event that
also gives visitors a reason to stay longer. These are
connection patterns to test with willing businesses, not
products assigned by the plan.
These tools should be easy to maintain. A directory that is
comprehensive at launch but quickly becomes outdated will not
serve businesses or visitors. The approved information lead
should begin with the material businesses are willing and able
to keep current, establish a clear update cycle, and add
complexity only when there is a demonstrated use for it.
The need identified here is for reliable, connected visitor and
business information, stronger referrals and easier seasonal
coordination. Tourism-related work should build on existing
directories, calendars and relevant economic-diversification
initiatives rather than duplicate them. Before proposing an
additional tool or service, confirm which information or
connection gap remains, who would use it and who can maintain
it. Section 11.3 provides a framework for assessing further
needs.
7.3 Business growth across the seasons
Seasonality cannot be improved through promotion alone. In
lower-demand months, businesses may face reduced hours, staffing
constraints, uncertain meal availability, weather risk, and
fewer bookable experiences. The goal is not to make every
business operate year-round. It is to create a small number of
dependable shoulder- and lower-demand periods that participating
businesses can serve well.
Resident use can help stabilize a seasonal test before visitor
promotion expands. Where appropriate, early pilots should be
useful to residents as well as visitors, scheduled around actual
business capacity and community events, and designed so they do
not depend on the same small group of volunteers.
Implementation Roadmap
A five-step season-extension path
Map monthly capacity. Confirm which
businesses are open, staffed, bookable, and interested
before selecting a period or theme.
Choose one bounded period. Start with a
weekend, event, retreat window, or recurring set of dates
rather than a full-season promise.
Coordinate what already exists. Link
accommodation, meals, arts, wellness, learning, retail, and
weather-appropriate outdoor options through referrals or
shared dates.
Test and measure. Record bookings,
referrals, pre-orders, operating effort, business value,
visitor questions, and any service or community issues.
Invest after proof. Repeat, expand, or add
infrastructure only when the first test shows sufficient
value and a workable operating model.
Readiness Criteria
Minimum viable seasonal offer
Before a period is promoted, participating businesses should
be able to provide a reliable minimum offer. The exact mix can
vary, but visitors should be able to understand what is
available and plan without unrealistic assumptions.
A verified base for the visit, including bookable
accommodation for an overnight offer or a clearly defined
day-trip format.
A confirmed meal pathway, such as participating dining
hours, pre-ordered pickup, a stay-and-supper arrangement, an
arrival pantry box, or clearly communicated self-catering
options.
A small set of reliably available experiences, including
indoor or rain-ready alternatives and clear safety or
cancellation conditions.
Current ferry, transportation, business-hours,
accessibility, and emergency-information links with a
verification date.
A named lead for the promoted offer and a rapid route for
correcting information or changing the offer when conditions
shift.
If one of these elements cannot be secured, the offer should be
narrowed, rescheduled, or described as self-directed rather than
promoted as a complete seasonal experience. Reliability is more
valuable than a broad promise that participating businesses
cannot maintain.
Part One • Quadra Business Profile
Local Enterprise Reality
A Retirement Plan That Arrived Early
SouthEnd Farm Winery
A particularly bad bottle of wine helped turn an idea from
their university days into a challenge: could grapes be
grown on Quadra, and could Jill Ogasawara and Ben McGuffie
make something better? The vineyard was supposed to be a
retirement project. Instead, an engineering job in Campbell
River gave them the opportunity to return in 2003 to the
land where Ben had grown up, and the retirement plan began
much earlier than expected.
They cleared land, researched varieties, spoke with people
on the island and in the Interior, planted the vineyard, and
learned their way through the work. Their first vintage was
made in 2008, and the winery opened in 2009. Family
circumstances and access to the property and equipment made
the project possible, but it still required years of
physical work, experimentation, and persistence.
“I would like to see more business in the shoulder
season.”
Ben McGuffie
Harvest is the moment that best captures the business for
them. Neighbours, friends, and family come to pick grapes,
and everyone gathers for food when the work is done. The
wine is not only something Jill and Ben produced. It is the
result of a recurring community effort. Their open
invitation to neighbours on Sundays, generally from spring
through fall, has also made the farm a place to stay
connected. Ben suspected that, for one older neighbour, it
might be the week's main outing.
The visitor economy became part of the model out of
necessity. Jill and Ben had initially imagined a winery for
local people, but Quadra's population alone could not
sustain it. Visitors now come for tastings, sit overlooking
the vineyard, watch the goats and chickens, play games,
attend intimate concerts, and return year after year. Some
have become friends. The winery also sends people to local
restaurants, shops, trails, and artists, helping one visit
lead to another island business.
There is nothing effortless about the experience. Jill and
Ben operate largely as a two-person team, and closing is
sometimes the only way to complete farm and production work.
Narrow margins make adding employees difficult. Partnerships
can strengthen events, but a late change can leave them
scrambling to replace a food offering, and any seasonal
worker would need somewhere to live.
Their clearest hope is a less extreme season: more activity
outside July and August, not simply more pressure at the
peak. They point to more businesses being consistently open,
cross-promotion, rainy-day experiences, and weekend travel
from nearby communities as possible pieces of the answer.
SouthEnd Farm Winery's story supports a modest kind of
season extension: businesses coordinating where they can,
visitors spending locally, and a farm staying intentionally
small enough to preserve the work, relationships, and way of
life that created it.
7.4 Current business development opportunities
The most immediate development opportunities build from
businesses and capabilities already present on Quadra. They can
improve revenue and resilience without waiting for a new
island-wide organization or major infrastructure project.
Visibility and conversion. Keep opt-in
listings, hours, booking requirements, payment information,
accessibility details, and seasonal availability accurate so
interest can turn into a visit or purchase.
Referrals and local purchasing. Build simple
cross-referrals, supplier connections, and multi-stop
suggestions that keep more visitor spending connected to
island businesses.
Weather-ready products. Add workshops,
tastings, demonstrations, talks, covered or indoor options,
flexible booking terms, and clear rain or wind alternatives
where they fit the business.
Small-scale wellness and learning. Extend an
existing service through a retreat day, guided practice,
seasonal class, or accommodation partnership before investing
in a dedicated facility.
Operating resilience. Improve energy, water,
waste, digital systems, emergency readiness, staff
cross-training, succession planning, and supplier alternatives
when these changes reduce risk or cost.
Selective expansion. Add dates, products,
staffing, equipment, or space only where demand, approvals,
workforce, financing, and owner capacity support the change.
Pilot Initiative
A practical food and dining pilot
Off-peak food access is a visitor-service issue and a business
opportunity, but a single solution will not suit every
operator. A voluntary pilot should begin with participating
food businesses, accommodations, producers, and retailers and
test only the options they can support.
Publish a verified 'What's Open This Week'
view with dates, service hours, reservation or pre-order
needs, and a correction contact.
Test one or two voluntary anchor nights or a rotating
later-hours schedule during a defined period, with each
provider controlling its own participation and capacity.
Offer pre-ordered arrival meals, ferry-timed pickup, pantry
or breakfast boxes, or accommodation pickup points where
participating businesses can manage food safety, payment,
storage, and fulfilment.
Create stay-and-supper referrals or limited packages only
where one party accepts booking, payment, cancellation, and
customer-service responsibilities.
Use occasional pop-up or guest-food events to test demand
before adding permanent hours, equipment, or staff.
Consider a self-service chilled micro-market or similar
unattended option only after demand, site permission,
food-safety requirements, power, security, waste, stocking,
payment, maintenance, and financial responsibility are
resolved.
A participating business group, operator, or contracted pilot
lead should hold the schedule and customer information. Success
should be judged by reliability, participating-business value,
pre-orders or covers, referrals, operating effort, food waste,
and willingness to repeat, not by the number of businesses
listed.
Part One • Quadra Business Profile
Local Enterprise Reality
From an Empty Space to a Year-Round Welcome
Coveside Seafood Eatery
The idea for Coveside Seafood Eatery began in the Quathiaski
Cove ferry parking area. Chantal Costaz had spent decades
working at a fishing resort on Steep Island, and her
son's schooling had connected her with families on
Quadra. While she was still working at Steep Island, she
bought property on Quadra and began building a life on the
island. During that period, while doing gardening work at
the Harbour Authority, she looked at an unused building and
imagined a fish-and-chips take-out there.
A friend had a freezer, a sink, and much of the equipment
needed to get started. Together they rented the empty
building, converted it into a commercial kitchen, and opened
a simple take-out operation with picnic tables and
umbrellas. After the first year, Chantal bought out her
partner and continued as the sole owner.
For years, the restaurant operated from mid-March to
mid-October and closed for winter. During the pandemic,
community members encouraged Chantal to remain open because
so many other places were closed. She added an enclosed area
for protection from the weather, created rotating staycation
menus inspired by other destinations, strengthened the
business's social-media presence, and tested year-round
service. Coveside now operates throughout the year and
continues to introduce weekly Off the Charts features.
Local purchasing is central to the model. Coveside sources
seafood and other ingredients from a mix of Quadra Island
and nearby suppliers, including Outlandish Shellfish,
Tantrum 1 Fishing, Triple M Fish, Highline Fishing, Crabby
Bob's Seafood, DirtCo Farm, and Tru Value Foods.
Because fresh local seafood can be expensive, Chantal buys
whole fish where possible to help manage costs while
continuing to feature locally and regionally sourced
products.
Its ferry-side location allows Coveside to serve several
kinds of customers at once. Some visitors walk onto the
ferry specifically for a meal and then return to Campbell
River. Others stay in vacation rentals or campgrounds. At
the same time, Chantal deliberately cultivates resident
business through initiatives such as a fish-and-chips
loyalty offer and a weekly seniors' discount. This
combination of local and visitor demand helps support
year-round operation.
The challenges are familiar across Quadra. Finding staff is
Coveside's largest struggle. Accommodation capacity
constrains summer demand, and limited transportation makes
it difficult for people without a vehicle to explore the
island or reach work. Chantal sees shoulder-season activity
increasing and believes shared transportation could benefit
both residents and visitors.
Coveside provides a practical example for the plan's
food-access and season-extension recommendations. Year-round
service grew from a local need, a willing owner, weather
adaptation, creative menus, and enough resident and visitor
demand to test a different operating pattern. The lesson is
not that every restaurant should stay open all winter. It is
that reliable off-season food can emerge when an idea is
locally useful, carefully adapted, and supported by
customers on both sides of the visitor-resident
relationship.
7.5 Apply a readiness lens to experience development
Different opportunities raise different practical questions. The
decision test in Section 5 applies to all of them, while the
following examples show where additional care may be needed.
Opportunity
Questions to resolve before promotion or expansion
Seasonal events and packages
Are participating businesses open and staffed? Have
ferry, parking, washroom, waste, safety, and
resident-information needs been considered? Is there a
lead for coordination and updates?
Outdoor and marine experiences
Who manages or holds rights in the place? Are access,
conditions, safety, guide capacity, maintenance, and
visitor expectations clear? Is additional use
appropriate at that time and location?
Arts, food, farm, and maker experiences
Are hours, bookings, group sizes, accessibility, product
availability, transportation, and local supplier
relationships clear? Does the experience strengthen the
enterprise rather than add unpaid hosting demands?
Hosted, farm-based, or other new stays
Are land-use, licensing, water, waste, access, housing,
insurance, neighbour, workforce, and operator-readiness
questions understood? Which matters require another
authority?
Cultural and place-based learning
Who holds the knowledge and authority to share it? Has
representation, compensation, group size, location, and
use of cultural material been approved by the relevant
party? If it involves We Wai Kai Nation, is the
initiative Nation-led or explicitly agreed to by the
Nation?
Mobility-linked experiences or pilots
Is there an operator, route, demand case, funding
source, accessible service model, and plan for seasonal
variation? How will the pilot connect ferry arrival,
businesses, accommodations, and key destinations without
promising a permanent service too early?
This readiness lens is intended to help good ideas succeed. An
opportunity that is not ready now may belong in the longer-term
roadmap with the missing conditions clearly identified.
Readiness can change as a business grows, a relationship
develops, infrastructure improves, funding becomes available, or
a responsible lead steps forward.
7.6 Practical steps businesses can take now
Businesses can contribute to the Tourism Stewardship Plan
through practical improvements that fit their operations,
resources and season. Start with one opportunity or recurring
problem rather than trying to do everything at once.
Stewardship includes reducing avoidable impacts and
strengthening tourism’s local contribution. A regenerative
contribution goes further by demonstrating an improvement in a
local economic, community or ecological condition over time. The
aim is useful action and learning, not an additional label or
reporting obligation.
Practical starting point
What a business can do now
A simple way to assess progress
Strengthen local economic connections.
Purchase from suitable Quadra suppliers, refer customers
to other open businesses, or establish a new local
supplier relationship.
Record the number or value of local purchases, new
supplier relationships or referrals. Distinguish
referrals from confirmed sales.
Test a worthwhile quieter-season opportunity.
Try one defined offer, collaboration or additional
opening period that the business can realistically
support.
Review bookings, sales, customer visits or participation
alongside preparation time, costs and willingness to
repeat.
Improve visitor information and care.
Check business details, travel guidance, accessibility
information and messages about responsible use of shared
places. Use information confirmed by the relevant source
or authority.
Check before the main season and any promoted off-peak
period. Record corrections or recurring questions, or
ask customers whether the information helped.
Contribute to an agreed improvement in a shared place.
Ask the responsible manager or stewardship organization
whether a specific contribution of funds, materials or
agreed assistance would be useful.
Record the contribution and completed task. Use the
responsible organization’s assessment before claiming a
wider environmental improvement.
Reduce resource use and address climate impacts.
Review energy and fuel use, water losses, food waste or
unnecessary materials, and choose a suitable operational
improvement.
Use existing bills, meter readings, purchase records or
waste tallies. Compare similar operating periods and
note changes in opening days or customer activity.
Improve climate and business resilience.
Identify one vulnerability involving wildfire, severe
weather, power, water, communications, staffing or
critical supplies, and take one practical preparedness
step.
Complete a short risk check, put a contingency
arrangement in place, test a procedure or address one
identified vulnerability. Review it annually or after an
interruption.
Choose one action, note the starting position, decide what to
measure and set a review date. Keep the information useful to
your own business. Sharing business data with DICC is voluntary
and should follow agreed confidentiality arrangements.
Businesses can also share a need, opportunity or lesson with
DICC staff so that individual experience can inform wider
action. The five local stories illustrate different approaches,
not a single model that every operator should follow. Section 13
provides further business examples, and Section 15 offers
additional continuity guidance.
Section 08
8. Leadership, Decisions, and Follow-through
DICC and partners have already invested effort in work related
to the plan. A shared action record should connect that work,
credit completed results, and show the next decisions. Each
delivery lead records the relevant outputs, dates, and
continuing responsibilities so progress remains visible as
people and projects change.
DICC is recommended as the coordinating home. Its Council
confirms the scope and resources through its own work-planning
process. The coordinating role is to maintain the action record,
bring forward decisions, connect delivery leads, and prepare a
brief annual update. Each participating organization remains
responsible for the commitments it accepts.
8.1 Who approves, who tracks, and who delivers
Function
Recommended role and authority
Confirm DICC's priorities and commitments
The DICC Council approves DICC’s annual priorities,
coordinating arrangements and resources, and designates
a plan contact. It does not approve commitments for
other organizations.
Keep the plan moving
DICC Staff, through a designated plan contact and
backup, maintain the action record, seek brief updates,
flag decisions and prepare the annual summary. The
Council confirms the staff time and resources available
and may authorize contracted support where needed.
Delivery responsibility remains with the agreed lead for
each action.
Deliver a particular action
Each action has one named delivery lead who accepts its
next deliverable, dates, approved resources, necessary
permissions, and maintenance. Partners confirm only
their own contributions.
Approve MRDT-funded work and reporting
DICC’s MRDT strategic business plan identifies it as the
designated recipient. MRDT decisions follow the approved
program documents and authorized local roles, including
any Oversight Committee role established under those
arrangements. Agreement to a stewardship action does not
itself authorize MRDT spending.
Direct Nation-related work
We Wai Kai Nation determines its interests,
participation, representatives, knowledge use, and
approval process. DICC or a community vote cannot
authorize the Nation's participation or
representation.
Decide on public land, services, and emergencies
Responsible rights holders, landholders, governments,
agencies, and operators retain their mandates. Tourism
partners can provide information, evidence, business
support, and agreed contributions.
The agreed schedule should match available coordination and
delivery capacity. Where a role or resource is missing, identify
who will resolve the gap and when; keep the task as proposed
until the necessary commitments are in place. Existing work
continues under its own approvals.
8.2 A simple leadership tool: the action and decision record
Use one shared action and decision record. For each selected
action, record its number, work already completed, current
status, delivery lead, next deliverable, due date, approved cash
and staff time, key partner or permission, one measure, and next
decision. Keep commercially sensitive supporting details in a
restricted record.
Use five plain statuses: completed; underway; agreed next;
proposed; on hold. Completed work stays visible, with the date
and evidence of completion. Recurring work, such as updating a
directory, needs both a completed launch milestone and an
ongoing maintenance entry. Do not label a proposal as underway
merely because it appears in this plan.
At a short quarterly check-in, each lead supplies three items:
what changed, what happens next, and what decision or help is
needed. The plan contact records the decision, the person
responsible, and the next date. A short written update can
replace a meeting. Appendix B contains a reusable action brief
and decision agenda.
8.3 How the annual work schedule is agreed
First, reconcile the plan against DICC's and
partners' existing projects. Credit completed work,
combine overlapping tasks, and identify maintenance already
being funded.
Next, select realistic deliverables using Sections 5, 9, and
10. Give early attention to visitor information and business
connections, supported by basic follow-through. Include other
useful work that has a ready lead and sufficient resources.
Each proposed delivery lead confirms the task, capacity,
dates, and contribution. The DICC Council approves DICC's
commitments; other participating organizations approve theirs.
Required Nation, land, service, funding, or regulatory
approvals remain separate.
The plan contact then publishes the agreed work schedule and
next review date. It should distinguish confirmed funds from
applications and proposals. If a lead or resource is missing,
describe the gap and next decision instead of assigning the
task by implication.
Confirm the result, lead, next deliverable, budget and time,
necessary approvals, one useful measure, maintenance, and review
date. For a small information correction, one line in the action
record is enough. A transport pilot or physical asset needs a
fuller operating and risk assessment. Appendix B provides a
short action brief.
8.4 Annual learning, community review, and renewal
Once a year, prepare a brief update: work completed; work
maintained; business and community results; pressures or
setbacks; spending against approved work; and the next
year's priorities. Reuse action records and any authorized
MRDT reporting rather than asking businesses for the same
information twice. Credit the organizations and people who
agreed to be named.
Provide a simple way for operators, residents, and partners to
suggest improvements or report an issue. Accept short written,
telephone, and in-person input as well as online responses. At
the annual review, explain how this feedback affected priorities
and identify significant proposals that need a separate
discussion with affected people.
Material new commitments, facilities, fees, services, or changes
affecting a place require engagement with those affected before
approval. Nation-related engagement follows the Nation's
process. Record disagreements and why a decision was made.
Disclose conflicts of interest and apply each approving
organization's decision and procurement rules.
Review the action plan after the first three years: retain what
works, stop or redesign what does not, assess conditions and
available resources, and consult on significant changes.
Maintain the dated plan, decisions, and source records in a
location that a successor can use. Handover arrangements and
access to restricted information should be agreed before a
lead's term ends.
Section 09
9. The First Three Years: Practical Action for Quadra
The first three years of implementation focus on useful local
results and dependable follow-through. Year 1 starts with the
agreed work schedule described in Section 8. The seven actions
provide a choice of tasks for that schedule; select a manageable
set, build on existing work, and expand only when results and
resources justify it.
Connect accurate visitor information, current business details,
referrals, and seasonal coordination from the outset. Maintain a
short action record alongside them. Work on shared places,
mobility, business support, and workforce needs can proceed as
its delivery arrangements and resources become ready.
9.1 Action summary and connection to the six directions
Action
First useful result
Direction and measure
1. Current visitor and resident information
A dated set of essential information and a clear
correction contact
Welcoming visitors and access; KPI K1
2. Follow-up, evidence, and business continuity links
An accurate record of completed and active work, with
named leads and review dates
Coordination and learning; KPI K2
3. Business connections and a seasonal test
Useful referrals and one reliable off-peak offer where
businesses want it
Local benefit and business viability; KPI K3
4. Practical business support
One short support activity that businesses apply
Local benefit and stewardship; KPI K4
5. Care for a specific shared place
One agreed care task and a repeatable condition check
Places and ecosystems; KPI K5
6. Access and mobility
Better travel information and, if feasible, one defined
connection tested
Access and mobility; KPI K6
7. Housing and workforce evidence
A short, confidential evidence brief used by a
responsible partner
Business viability and coordination; KPI K7
Reconciliation applies across relevant actions. The process
check K8 in Section 10 records adherence to the arrangements
agreed with We Wai Kai Nation. Resident well-being,
accessibility, ecological care, safety, and rights also form
part of the decision test in Section 5.
Section 8 sets out approval and tracking responsibilities.
Before a task begins, its delivery lead confirms the work,
dates, partners, and resources through that process. Budgets
should include paid time, accessibility, administration,
evaluation, and maintenance. Appendix B supports this
preparation. MRDT-funded work must meet the program’s approved
purposes and local spending arrangements.
Commitment 01Metric: K1Welcoming visitors and access; KPI K1
Action 1: Keep visitor and resident information current
Targeted First Result:A dated set of essential information and a clear
correction contact
Result: People can find businesses that
are actually open, plan around ferry and local travel
realities, and understand how to care for Quadra without
being overwhelmed by messages.
Build on existing work: Check the current
DICC and local visitor information, business listings,
maps, and booking messages before commissioning anything
new. Record what is already useful and who maintains it.
Next 12 months:
Agree a short core information set: current business
hours and booking routes; ferry and local travel
links; practical accessibility details; food and
seasonal availability; respectful use of shared places
and private property; water and waste expectations;
fire and safety links; and a correction contact.
Identify a content owner and verification date for
each item. Use official sources for live transport,
health, closure, and emergency information. We Wai Kai
Nation approves any Nation-related content.
Give businesses a simple link and a printable version
or short booking-message text they can reuse. Keep
essential information available without a smartphone
or social-media account.
Check before the main season and before a promoted
off-peak period. Correct an urgent safety error
immediately through the responsible source; batch
routine updates to reduce workload.
Delivery Lead & Partners
DICC's agreed visitor-information function or its
contracted provider holds the shared content. Businesses
maintain their own details. Site managers, service
providers, and the Nation supply or approve their
information by agreement.
Resources & Timeline
Begin with existing channels and a defined allowance for
checking and updating. New design, printing, or web work
needs a separate quote. Publish the first agreed core
set within three months of confirming the lead, then
maintain it seasonally.
Accountability Check (K1)
K1 measures the share of due information checks
completed and resolved. Log recurring information
problems as C4. If food, accessibility, transport, or
opening information cannot be verified, correct or
narrow the offer before promoting it. Years two and
three should improve accuracy and use, not automatically
expand the number of channels.
Commitment 02Metric: K2Coordination and learning; KPI K2
Action 2: Show progress and keep useful records
Targeted First Result:An accurate record of completed and active work, with
named leads and review dates
Result: DICC and partners can see what
has already been done, what is underway, who is
responsible, and which decision comes next. Businesses are
not asked to operate a technical monitoring system.
Next three months:
Reconcile current projects with the seven actions. Ask
delivery leads to record completed outputs, dates,
ongoing work, and gaps, using their project records as
evidence.
Confirm the plan contact and backup under Section 8.
Use one action and decision record, with restricted
supporting information only where needed.
Select the relevant measures from Section 10. Start
with the action record and information checks; add a
business panel or other collection only when people
agree to contribute and someone can maintain it.
Agree a brief quarterly check-in and an annual
summary. Reuse existing office tools and reporting
processes so follow-through fits the available staff
and volunteer time.
Business continuity links: Keep links to
current SRD emergency information and the Quadra Island
Evacuation Guide in the shared visitor information. Name
the person who can update DICC’s channels and a backup.
During a disruption, share verified official notices and
actual business availability, directing people to the
responsible services. Emergency response remains with the
authorities and existing local emergency-preparedness
arrangements. Section 15 provides further
business-continuity guidance.
Delivery Lead & Partners
The plan contact maintains the record under DICC's
confirmed arrangement. Action leads provide brief
updates. The authorized MRDT reporting function handles
program reporting. Businesses contribute voluntary data;
the Nation controls its own information and
participation.
Resources & Timeline
Budget the actual staff or contract hours for
coordination and handling confidential data. Reuse
current office tools. Review workload after the first
quarterly cycle and reduce collection if it exceeds
available time.
Accountability Check (K2)
K2 measures due milestones completed, with overdue items
and their next decisions visible. At each review,
continue, adjust, transfer, hold, or close work. Publish
one concise annual account of results and next
priorities. This action supports every other action,
including Action 7, without becoming a new bureaucracy.
Commitment 03Metric: K3Local benefit and business viability; KPI K3
Action 3: Connect businesses and test a workable season
Targeted First Result:Useful referrals and one reliable off-peak offer
where businesses want it
Result: More spending and business
benefit stay on Quadra through referrals, local
purchasing, longer stays where useful, and reliable
activity outside the busiest periods. More peak-season
ferry traffic is not the objective.
Next 12 to 18 months:
Verify opt-in business information and a small shared
calendar. Use existing networks where applicable; do
not build a competing directory or transaction system.
Make it easy for an accommodation, artist, food
provider, retailer, or guide to refer a customer to
another open business. Use a short current list,
printed map, shared link, or business exchange.
Ask willing businesses to select one defined shoulder-
or lower-demand period. Confirm available
accommodation if needed, meals, experiences, travel
information, and a correction contact before promoting
it.
Test one manageable food arrangement, such as verified
dining hours, pre-ordered arrival meals, or a
voluntary anchor night, alongside a rain-ready
experience. Each business controls its own hours and
participation.
Agree booking, payment, food-handling, cancellation,
and customer-service responsibilities with the people
delivering the offer. A directory or referral does not
require a shared booking platform.
Delivery Lead & Partners
A willing business group or named pilot lead delivers
the seasonal test. DICC can convene and help with
information within its approved role. Coordination with
related economic-development initiatives should take
place through DICC staff, within their approved
responsibilities and available capacity.
Resources & Timeline
Start with one set of dates and modest coordination.
Account for business preparation and follow-up time as
well as cash. Do not assume that businesses can add
staff, hours, or accommodation for workers. The stories
in Sections 6, 7, and 11 illustrate both the
opportunities and these constraints.
Accountability Check (K3)
K3 records the businesses reporting a concrete benefit
from the test, with actual bookings, referrals, orders,
or sales where they choose to share them. Check
operating effort, reliability, local resident use, and
any travel or service problems alongside the benefit.
Repeat only what participating businesses want and can
sustain. Years two and three may strengthen an effective
offer rather than multiply events.
Commitment 04Metric: K4Local benefit and stewardship; KPI K4
Action 4: Offer business support people can use
Targeted First Result:One short support activity that businesses
apply
Result: An operator can make one useful
change that improves business performance, visitor
service, or care for place without needing
tourism-specialist knowledge.
Next 12 months: Ask a few operators which
immediate problem is worth solving. Offer one short
clinic, peer exchange, template, or small amount of
coaching on that need. Suitable starting points include
current online information, referrals, local sourcing,
pricing and margins, off-peak planning, accurate
accessibility information, waste or energy costs,
staffing, or business continuity. Refer to existing
qualified services where practical. Do not assume demand
for a broad sustainability training program.
Delivery Lead & Partners
A qualified provider delivers the selected support. DICC
or a business group identifies demand and convenes
within its approved scope. Participating businesses
choose whether to attend or apply a practice. Use Part
Two, Section 13 only as an optional menu, not a
certification requirement.
Resources & Timeline
Agree a bounded fee or partner contribution and a
realistic follow-up date, normally six to eight weeks
after delivery. Avoid peak-season scheduling and offer a
short take-away for those who cannot attend. Repeat in
years two and three only if people use the support.
Accountability Check (K4)
K4 records how many responding participants applied at
least one useful change. A changed listing, reduced
waste, new supplier, workable cancellation message, or
improved access description is more informative than
attendance alone. If application is low, ask why and
change the format, subject, or timing before buying
another session.
Commitment 05Metric: K5Places and ecosystems; KPI K5
Action 5: Care for one agreed place or recurring issue
Targeted First Result:One agreed care task and a repeatable condition
check
Result: A specific place receives useful
care, supported by the parties with the authority,
knowledge, and resources to act. This is not a new
island-wide volunteer obligation.
Next 12 to 18 months:
Ask existing site managers and stewardship
organizations which tourism-related issue could be
addressed through a small, agreed contribution. Begin
with current work and documented need.
Confirm the rights holder, landholder, site manager,
and other required permissions. The Nation determines
whether and how its rights, lands, waters, knowledge,
or Guardians are involved.
Choose one bounded task, such as correcting access
information, improving an agreed waste message,
supporting a maintenance task, or helping fund site
care. Identify recurring costs before creating
expectations.
Agree one simple condition check with the site
manager. For example, count litter items within the
same marked area at the same interval before cleanup.
The responsible party may choose a different measure
that better reflects the actual issue.
Delivery Lead & Partners
The responsible landholder, manager, rights holder, or
its authorized partner directs the work. DICC or
businesses may help with communication, evidence, or a
defined funding contribution. Do not treat stewardship
groups as spare unpaid delivery capacity.
Resources & Timeline
Match the contribution to the task and staff time. A
larger restoration or infrastructure project requires a
separate approved scope. Repeat the condition check
during the agreed season and review after the first
pilot period as well as providing a practical climate
action, supported care for place, and climate-related
business resilience. Please read section 7.6 for more
information.
Accountability Check (K5)
K5 records agreed care tasks completed. C5 records the
selected site condition separately. Completed work is
not proof of ecological improvement. If condition
worsens, verify causes and ask the responsible manager
what to change, including visitor information or
promotion where appropriate. Expand in years two and
three only by agreement and with maintenance funded.
Commitment 06Metric: K6Access and mobility; KPI K6
Action 6: Improve access and mobility in practical steps
Targeted First Result:Better travel information and, if feasible, one
defined connection tested
Result: Residents, workers, and visitors
have better information and, where feasible, a usable
connection that reduces dependence on bringing a private
vehicle. Ferry service decisions remain with the
responsible operator and authorities.
Next 12 months: Keep ferry and local
travel information accurate through Action 1. Record
specific recurring problems: the connection needed,
location, time, users affected, and consequence. Use
published monthly ferry passenger and vehicle counts as
context, not as visitor totals or a direct measure of
local accessibility. Align relevant proposals with the
Area C Active Transportation Network Plan and current road
or service planning.
If an operator and resources are available, define one
small test, such as an event connection or limited shuttle
linking a ferry arrival with a participating destination.
Ask intended users, including people with accessibility
needs, what trip is missing. Confirm route, timing, fares
or subsidy, vehicle and driver, accessibility, luggage
needs, missed-connection arrangements, insurance,
permissions, and a clear end date before advertising
service.
Delivery Lead & Partners
A qualified transport operator delivers any service.
DICC can coordinate information, document need, convene
businesses, or support advocacy within its approved
role. BC Ferries, SRD, road authorities, and other
service providers retain their responsibilities. No
permanent service is promised by this plan.
Resources & Timeline
Information and issue recording can begin through
existing channels. A service pilot needs its own cost
and operating case. A survey on a ferry is an optional
research method, not a no-cost assumption; obtain BC
Ferries' permission and provide time for sampling
and analysis before undertaking it.
Accountability Check (K6)
K6 measures the share of in-scope trip requests
completed by the pilot without the traveller bringing a
private vehicle. Log unmet requests and reasons,
operating cost, and users' access needs. If no
pilot is funded, report this KPI as not yet applicable;
maintain the issue evidence and ferry context instead.
Do not claim that changing ferry passenger-to-vehicle
ratios demonstrates better island mobility. Review a
pilot before continuation in years two and three.
Commitment 07Metric: K7Business viability and coordination; KPI K7
Action 7: Make housing and workforce needs usable evidence
Targeted First Result:A short, confidential evidence brief used by a
responsible partner
Result: Businesses and the organizations
responsible for housing, workforce, and transport can act
on a short, credible account of the operating problems
that tourism businesses experience. The action is evidence
and advocacy, not a commitment by DICC to build or manage
housing.
Next 12 to 18 months:
Start with the questions needed for a decision:
whether staffing or worker housing caused reduced
opening days, unfilled positions, or an inability to
deliver an agreed offer; when this happened; and what
help would be useful.
Add a small number of confidential questions to an
existing business contact or seasonal pulse. Do not
collect worker names, addresses, personal
circumstances, or a public list of employer vacancies
unless separately justified and agreed.
Compare the findings with current SRD housing work,
the Area C sustainability plan, and the Economic
Diversification Plan. Distinguish tourism-related
pressures from wider housing needs and avoid
attributing all housing problems to tourism.
Identify a named recipient with a relevant mandate and
prepare a brief explaining the issue, limits of the
evidence, and a specific request for follow-up. Record
the response and next date.
Delivery Lead & Partners
DICC's agreed business-evidence function or a
qualified research/workforce partner prepares the brief.
Employers contribute voluntarily. SRD, housing
organizations, workforce providers, and other
responsible partners decide whether and how to respond.
More technical analysis needs appropriate expertise and
resources.
Resources & Timeline
Action 2 tracks the evidence brief and follow-up. Action
3 uses staffing information before promoting a seasonal
offer, while Action 6 considers transport barriers
affecting workers. Section 11.8 addresses larger housing
or employee-support opportunities. Section 15 helps
individual businesses prepare for sudden interruptions
to staffing or accommodation; ongoing housing and
workforce issues remain with Action 7 and the
responsible partners.
Accountability Check (K7)
K7 records whether the agreed evidence brief reaches its
intended recipient and informs a documented next step.
C6 tracks the share of responding employers reporting
lost operating days or unfilled positions linked to
staffing or worker housing. Do not judge this action by
homes built. Refresh only the questions that proved
useful; pursue a larger initiative only with an
appropriately mandated lead.
9.9 A manageable sequence
First three months of Year 1: record existing
work; confirm leads and the plan contact; agree next
deliverables, measures, and review dates; and repair priority
information gaps.
Months 3 to 12: maintain useful information and
business connections; test a seasonal offer if businesses are
ready; undertake other agreed partner-led tasks; establish the
first comparable data period; document decisions quarterly.
Years 2 and 3: retain work that produces value,
improve weak results, pursue well-supported partnership or
funding requests, and review the plan at the end of Year 3. The
agreed schedule determines what proceeds within confirmed
capacity.
Section 10
10. What Quadra Should Track
Measurement helps people decide what to maintain, improve, fund,
or stop. The indicators below are recommended tools for
implementing the community’s direction. Choose those relevant to
active work and agree targets through the work-planning process.
A simple tracking sheet and short source notes are sufficient.
10.1 Start small and distinguish results from conditions
A key performance indicator (KPI) shows whether an agreed action
delivered something useful. A condition indicator shows what is
happening in the business, community, service, or place around
it. Tourism actions may influence a condition, but they do not
control it. Use both where the data are feasible, without
combining them into one score.
Start with K1 for shared information and K2 for follow-through.
Add the single KPI for each other action that actually starts;
apply K8 whenever Nation-related work is involved. Use existing
ferry data for context. Seek a small voluntary business panel
before promising occupancy, length-of-stay, or revenue
reporting. Do not launch all the condition measures at once. The
plan contact records which measures are active, who supplies
them, and when the first result is due.
10.2 One concrete KPI for each action
For each ratio below, report the underlying counts and the
percentage, calculated as numerator ÷ denominator × 100. K7 is a
documented milestone and K8 is a process check. Record
unavailable or not applicable where a measure cannot yet be
calculated.
Action and KPI
What to track and where it comes from
When to review and what to do
K1. Current information
Core information items checked by the due date and
either verified current or clearly marked unavailable /
all items due for checking. Use Action 1’s checklist and
record the totals. Recommended standard: all due checks
completed, with offers corrected when essential
information is unavailable.
Before the main season and any promoted off-peak period.
Content owner corrects missing or stale essentials
before further promotion.
K2. Delivery of agreed work
Number of milestones completed by their agreed due date
/ all milestones due in the period. Use the action
record. Show overdue items, original due dates, and
revised dates separately so rescheduling does not erase
delay.
Quarterly. The plan contact brings unresolved decisions
to the responsible lead or approving body. Every active
task should have a named lead and review date.
K3. Business benefit from a seasonal or referral test
Responding participating businesses reporting a booking,
order, sale, or referral linked to the test / all
participating businesses responding. Ask for an example
or tally and show non-response. This is a self-reported
result, rather than proof of causation.
Within two weeks of the test. Pilot lead reviews benefit
together with effort, reliability, and pressure before
repeating. A referral is not a completed sale; report
the type of benefit.
K4. Business support applied
Number of responding participants who applied at least
one agreed practice / all participants responding to
follow-up. Use a two-minute follow-up and one example of
the change.
Six to eight weeks after support. Provider changes the
topic or delivery if participation or application is
weak. Report respondents and total attendees.
K5. Agreed place-care work completed
Number of care tasks completed / tasks due under the
site manager's agreed pilot. Use the manager's
task record, not a new tourism inspection system.
At the agreed seasonal review. Responsible manager
checks the condition measure C5 before deciding whether
to repeat or change the work.
K6. A usable mobility connection
In-scope trip requests completed without the traveller
bringing a private vehicle / all in-scope requests,
including those the pilot could not serve. Define the
service area and times beforehand. Keep unmet
accessibility requests in the count; record
cancellations and reasons separately.
At the end of a short pilot, or monthly for a longer
one. Operator and sponsor review access, cost, timing,
and unmet needs. This is a pilot result, not an
island-wide mode-share estimate.
K7. Workforce evidence used
One agreed evidence brief delivered to a named
responsible recipient, with a documented response or
next decision. Record delivery date, recipient,
requested action, response, and follow-up date.
Within three months of the agreed collection period.
Evidence lead follows up, improves the request, or
closes it with reasons. Do not substitute the number of
homes built.
Process Safeguard (K8)
Nation-Related Approval Check
Across relevant actions: Before any Nation-related content is
published or work proceeds, record that the process and
required permissions agreed with We Wai Kai Nation have been
met. The proposed standard is no unapproved publication or
action. If there is no relevant agreed work, record not
applicable, not zero performance. This measures the project
team's adherence to an agreed process; it does not score
the Nation, reconciliation, culture, or willingness to
participate. Any additional relationship indicator is for the
Nation to define or agree.
Review CadenceContinuous before public release or action start
Do not invent percentage-improvement targets before a baseline
exists. Agree realistic outcome targets after the first
comparable cycle, with the lead and data contributors. Required
permissions and accurate public information are safeguards, not
matters to defer while waiting for a baseline. If a denominator
is zero or unknown, report not applicable or unavailable rather
than a misleading percentage.
10.3 Useful condition indicators, with realistic sources
Indicator
Exact example and feasible source
Timing, limitation, and use
C1. Off-peak accommodation performance
For an agreed, unchanged panel: occupancy = paid
accommodation-unit nights sold / unit nights actually
offered for sale. Average stay = total nights in
completed bookings / completed bookings, using one
agreed accommodation unit consistently. Add paid
room/unit revenue per available unit-night only if
participants will share it securely.
Monthly data if available; review a chosen shoulder
period against the same period next year. Report panel
size and units offered. Closures, price changes, and
changing business mix affect results. These describe
participating accommodation, not all local business
benefit.
C2. Ferry traffic context
Published monthly passenger and vehicle counts for Route
23, Campbell River–Quathiaski Cove, and Route 24, Heriot
Bay–Whaletown, separately. Use the same reporting period
and definition each year.
Monthly collection or one annual extraction. Compare
peak and off-peak patterns; pair with specific access
problems. Counts include residents, workers,
freight-related travel, visitors, and onward travel;
they are not unique visitor totals or a measure of
accessibility.
C3. MRDT receipts and delivery context
Actual receipts by reporting period and approved
spending against the relevant tactical activities,
supplied by the authorized MRDT reporting function. Use
program-defined periods and note timing adjustments.
Begin when collection starts in 2027; use the first full
reporting year as the receipts baseline. Compare
equivalent periods and note rate, price, coverage, and
remittance changes. Receipts inform program budgets, not
estimates of total visitor spending, profit, or
community benefit.
C4. Recurring information or service problems
Count distinct, verified episodes in a short issue log:
date, place, type, effect, responsible contact, and
response. Separate inaccurate information from a real
service gap.
Seasonal review, with urgent safety issues referred
immediately. Repeated reports of one incident count
once. A rise can reflect better reporting, so verify the
pattern before changing promotion or advocating a
service response.
C5. Condition at one agreed site
Example: litter items counted before cleanup in the same
defined area using the same route and method. Site
manager defines the location, interval, and any safety
limits; use an existing measure instead if available.
At a consistent seasonal interval, such as monthly.
Record weather, events, time since cleanup, and other
causes. A worsening pattern prompts a manager-led
response; it is not proof that visitors caused it or a
general ecological score.
C6. Staffing and housing constraint
Number of responding employers reporting that staffing
or worker-housing constraints caused lost operating days
or unfilled positions during a defined period / all
employers answering that question. Separate the two
constraints and record the type of effect.
A short post-season business pulse, reused for Action 7.
Report the response base and avoid identifiable
small-sector results. Use for an evidence brief, service
coordination, or targeted support.
C7. Resident experience, if collection is feasible
Repeat an item such as: “Overall, tourism made a
positive contribution to my household’s quality of life
over the past season.” Use a consistent agreement scale,
a not-sure option, and an optional reason; report the
full distribution.
Prefer an existing local survey or a brief agreed
process, with online and non-digital routes. Repeat
wording and timing. Self-selected replies are not
representative of all residents; investigate concerns,
do not use a majority score to override rights or a
serious local issue.
A manageable first year combines action and information records,
published ferry data, MRDT records as collection begins, and a
small voluntary business-data test. Other measures become active
when there is a willing source, a person responsible for
collection, and a clear decision to inform.
10.4 How to get useful business data without overloading
operators
Invite a small, stable group to test the process, with five or
more businesses as a practical recruitment aim rather than a
statistical rule. Five responses do not guarantee
representativeness or confidentiality. Start with a direct
conversation about what contributors can readily provide, why it
matters, who can see it, and what they receive back. A short
standard email or phone check may work better than a new survey
platform.
Separate a simple business pulse from a confidential
accommodation panel. An operator who cannot provide unit-night
or revenue data can still report a useful business result or
constraint. If only one business responds, thank it, use its
information only within the agreed confidentiality terms, and
report that a publishable aggregate is not yet available. Do not
present that response as Quadra's performance.
Report the number invited, number responding, number included in
each comparison, dates, and major coverage gaps. Compare the
same businesses and equivalent seasons when possible. Do not
publish an aggregate that would reveal an individual operator
through a small group, a dominant contributor, or subtraction.
An authorized custodian should check this before release;
combine periods or categories, suppress the result, or retain it
privately when necessary.
Demonstration Example
Panel Occupancy Calculation
Example calculation, using fictional figures:
Five participating accommodation businesses report 960 paid
unit-nights sold and 1,600 unit-nights offered in one month.
Panel occupancy is 960 ÷ 1,600 × 100 = 60%. Separately, 900
nights in 300 completed single-unit bookings gives an average
stay of three nights. These are panel results, not island-wide
estimates. Calculate occupancy from combined compatible totals
rather than averaging business percentages.
10.5 A simple review rhythm tied to decisions
Set-up: Agree each active measure, source,
custodian, first baseline period, review date, and intended
decision. Use the first reliable comparable cycle as the
baseline; label it clearly. Do not assume old data exist or are
comparable.
Quarterly: Review action delivery and urgent
unresolved issues. Ask whether current work still fits business
capacity, resident needs, site conditions, and available
resources. Record one next decision and owner where action is
needed.
After the season or pilot: Review business
value, operating effort, and any mobility, service, or place
pressure together. For example, improved off-peak accommodation
performance alongside stable peak ferry traffic is encouraging
context, but does not prove that the plan caused either change.
Use direct business evidence before claiming a benefit.
Annually: Prepare the update in Section 8 and
agree the next work schedule. Reuse verified information for
MRDT reporting where appropriate. Destination BC requires annual
performance and financial reports by May 31 and the next
calendar year’s tactical plan and budget by November 30.
Recipients collecting 3% also conduct an annual stakeholder
survey; affordable-housing plans and reports apply where
relevant. Follow the current program forms and local approval
arrangements. The indicators in this plan supplement those
requirements. (Destination BC, MRDT forms and reporting
guidance; Appendix D.)
Section 14 provides optional methods for the person coordinating
data. Individual operators do not need to read that section to
participate.
Section 11
11. Quadra Opportunities to Advance When Ready
The following opportunities connect community themes and
business experiences with practical options for future
development. They are possibilities to assess with interested
operators and affected partners. Each needs a credible lead,
operating case, resources, and the relevant approvals before it
becomes an active project. Support for an underlying need should
not be read as endorsement of a particular project, facility,
technology or delivery model.
11.1 From idea to a small test
Start with the need and the people who would use the offer. Then
confirm a willing lead, required permissions, operating
resources, maintenance, accessibility, and a small test that can
be stopped safely. Use Sections 5 and 8 before approval. Keep
only the opportunities that have local interest and a credible
next step in the active work schedule; there is no fixed quota
of projects.
11.2 A Nation-led pathway
We Wai Kai Nation may identify business, visitor, cultural,
learning, or stewardship opportunities it wishes to lead or
discuss. These are not defined by the general community process.
Any invited partnership follows the Nation's priorities,
pace, representation, knowledge-use conditions, benefits,
resources, and decisions. The absence of a specific project here
does not imply an absence of Nation priorities.
11.3 Address remaining business-information and connection gaps
Actions 1 and 3 provide the starting point for improving current
information, referrals and seasonal coordination. As this work
develops, participating businesses may identify needs that
existing services do not adequately meet. These needs should be
documented before proposing an additional service or tool.
Any response should be coordinated with relevant Economic
Diversification Plan initiatives and assessed against the same
practical questions: who needs it, what existing provision can
be improved, who will lead it, how users will access it, and how
updating and ongoing operations will be resourced. Begin with
the simplest workable response. A new platform or service is not
a prerequisite for implementing this tourism plan; including one
in a separate proposal would require its own justification and
approval.
11.4 A visitor guide, starting with reliable information
A current, easy-to-use visitor guide could draw on the verified
information in Action 1. Test a simple mobile-friendly page,
printed reference, or staffed information route first. A later
interactive tool or kiosk is optional and requires a separate
business case, accessible design, site permission, reliable
updates, maintenance funding, and an exit plan. Part Two,
Section 16 explains the additional safeguards if automated
answers are considered. A technology project is not a first-year
requirement.
11.5 Small experiences that fit the quieter seasons
Build from what local businesses can already do: studio visits
and creative learning; food and producer connections; modest
retreats or learning weekends; weather-appropriate guided
activities; talks, performances, markets, or maker evenings that
residents also value. These are invitations to willing
operators, not a prescription for a standardized destination
product.
Select a specific period and a manageable offer. Confirm meals,
open businesses, booking and cancellation responsibilities,
access and travel information, appropriate qualifications and
permissions, weather alternatives, and staffing. Complement
existing arts and community events rather than create a
competing identity or volunteer burden. Track concrete business
benefit, effort, local use, and the willingness to repeat
through Action 3.
Part One • Quadra Business Profile
Local Enterprise Reality
Three Bricks at a Time
James Pottery - Studio & Gallery
Before Martha and Gordon James moved from Calgary to Quadra,
they bought roughly 2,000 used firebricks from the furnace
of the old Calgary General Hospital. Each brick weighed
about nine pounds. Getting them to the island became a
collective effort: friends and relatives who came to visit
were expected to bring three bricks at a time. Those bricks
became the kiln in their first studio.
In 2026, Martha and Gordon marked 50 years on Quadra. They
arrived newly married and recently graduated from art
school, lived first on property belonging to Martha's
father on Smith Road, and built a studio there. When they
later moved to their present property, they dismantled the
kiln and rebuilt it, correcting what they had learned the
first time.
“It takes a long time.”
Gordon James
There was no immediate tourism market waiting for them. In
the early years, they made pottery on Quadra and shipped or
drove it to stores in Banff, Calgary, Edmonton, Vancouver,
and Victoria. They also took work to fairs. In 1993, after
Martha met other potters with galleries at home, the couple
built their own. The day the road sign went up, people came
in. Eventually, studio sales replaced almost all of the
shipping.
Their story is also part of Quadra's history of arts
cooperation. In the late 1970s, Martha and Gordon joined
other artists to establish Quadra Craftworks, an informal
cooperative where members built displays, shared shifts, and
created a place to sell local work. It did reasonably well
in summer and was difficult to keep open in winter, but it
connected artists and gave them a shared presence. They
later helped establish the Studio Tour so visitors could
find artists, while not embracing a much larger-scale
tourism vision for the island.
Today, the gallery benefits from repeat visitors, signage,
printed maps, and referrals among artists and South End
businesses. Some visitors return year after year to replace
a favourite mug or add a new piece. Most visitor purchases
occur from June through September, but the low-overhead
home-studio model offers flexibility. Gordon's
printmaking adds another strand, and he continues to
consider small workshops when time and space allow.
The realities are inseparable from the success. The work can
occupy seven days a week. Maintaining the property becomes
harder with age, and there is no simple succession path for
a studio shaped by two people's skills and lives. Their
account also remembers failed winter initiatives and decades
when earning a living through art was uncertain.
That long view makes the story valuable. A creative economy
does not appear because a plan declares one. It grows
through patient craft, affordable space, cooperation, signs
and maps, repeat relationships, and artists sending visitors
to one another. James Pottery is encouraging, but it is not
a shortcut. As Gordon put it, it takes a long time.
11.6 A limited mobility connection
Action 6 can establish which trip is not being served. A small
operator-led test might connect an event, ferry arrival,
accommodation, service, or destination. A permanent transport
service is a separate decision requiring a capable operator,
finance, accessibility, appropriate approvals, and dependable
operations. Measure whether actual requests are served, not just
whether a shuttle was advertised.
11.7 Small-scale hosted or farm-connected stays
Consider only with interested operators and advice from the
responsible authorities. Test demand and effects on the primary
business, long-term housing, neighbours, water, wastewater, fire
access, parking, workforce, and land use before promoting or
investing. The plan does not approve a property, assume
regulatory change is needed, or substitute for current
licensing, building, health, agricultural, or accommodation
requirements.
11.8 Workforce housing and shared employee supports
Use Action 7's evidence to identify a specific next step,
such as a workforce referral, transport connection, trusted
information service, feasibility question, or participation in a
wider housing initiative. A housing or tenancy-management
project needs an appropriately mandated owner, lawful model,
fair access, privacy safeguards, financing, and long-term
management. DICC may support evidence, coordination, or advocacy
without becoming a housing provider.
11.9 A voluntary contribution to a specific stewardship project
A visitor or business contribution is worth testing only when a
willing, authorized recipient has a defined task, budget, clear
use of funds, accounting and reporting, and manageable
administration. Nation-related arrangements require the
Nation's direction or agreement. Begin with one bounded
project, report money received and costs as well as work done,
and do not suggest that a donation offsets harm elsewhere or
creates a general tourism levy.
11.10 Amenities and infrastructure with an owner
Evidence may support a washroom, refill point, waste solution,
safer access, wayfinding, marine amenity, or another specific
improvement. Establish the need, intended users, owner,
approvals, accessibility, design, capital and operating costs,
servicing, maintenance, and eventual replacement. Construction
funding alone is insufficient. A tourism partner can help make
the case; it does not acquire ownership or responsibility by
advocating for the asset.
Section 12
12. A Practical Invitation
Quadra’s opportunity is to strengthen tourism’s benefits while
caring for the community and places that make those benefits
possible. Progress will be visible in useful information,
dependable local connections, viable businesses, respectful
relationships, and completed work that serves a clear local
purpose.
DICC and partners should begin with what is already working,
recognize the effort already invested, and agree the next useful
steps. Businesses should be able to participate through an
accurate listing, a referral, a small seasonal test, a useful
practice, or a short piece of feedback. Not every operator needs
to join a planning session or read the supporting material.
Part One provides the working direction, actions, and measures.
Part Two offers further explanation, methods, and resources to
support a specific task or decision.
02
Technical & Practical Reference
Part Two: Supporting Guidance and Wider Practice
This part supports operators, DICC’s plan contact, delivery
partners, and readers seeking more detail. It explains business
practices, measurement methods, continuity planning, and wider
tourism guidance. Use the material that helps with the chosen
task and scale it to the available people, time, and budget.
Part One and the agreed work schedule establish local
priorities. Wider frameworks offer methods and examples, while
applicable rights, permissions, safety, accessibility, privacy,
and other responsibilities continue to govern the work.
Section 13
1. Optional Business Stewardship Reference
13.1 Choose one useful change
Start with an operating need, not a label. A small business may
benefit most from correcting opening hours, making a referral,
explaining access clearly, reducing a recurring cost, or
preparing for an interruption. Choose a change that fits the
owner's time, staff, customers, and season. Action 4 can
provide support where several businesses want the same help.
Business need
A practical option
A proportionate check
Better conversion and customer expectations
Keep hours, booking requirements, prices or enquiry
routes, seasonal availability, and travel information
current.
Check the information a customer actually encounters
before the season. Count recurring corrections, not
social-media reach alone.
Local value
Refer customers to open island businesses and consider
local suppliers where quality, cost, and reliability
fit.
Keep a few examples or a voluntary referral tally;
distinguish an enquiry from a completed sale.
Accessibility
Describe actual access: steps, surfaces, washrooms,
seating, sensory conditions, transport, and available
assistance. Invite specific enquiries.
Verify descriptions with people familiar with the
property and intended users; avoid an unsupported
general claim of full accessibility.
Operating costs and resource use
Fix leaks, reduce avoidable waste, improve purchasing or
storage, and investigate suitable energy improvements,
energy or fuel use, and one identified climate or
operational vulnerability.
Use an existing bill, meter, waste tally, or purchase
record, with comparable operating periods. Lower use
caused by closure is not efficiency.
Workforce and fair work
Give clear role information, safe work processes, useful
training, and realistic scheduling; identify succession
or retention needs early.
Ask staff about a specific barrier and record the agreed
change without publishing personal information.
Care for place
Use manager-approved visitor messages and support an
authorized task at a place connected to the business.
Record what was done and the responsible manager's
assessment; do not claim an ecological result without
evidence.
Continuity
Keep contacts, bookings, critical records, supplier
alternatives, and a backup communication method
accessible.
Check the records before the season; Section 15 offers a
short process.
13.2 Match the option to the operation
An accommodation may focus on arrival information, meals, water
use, and local referrals. A food business may focus on reliable
hours, sourcing, food waste, and margins. An artist or
home-based maker may prioritize discoverability, realistic
opening arrangements, shipping or repeat customers, and owner
workload. A guide may prioritize safe operations, permission to
use a place, guest learning, local supplies, and staff
accommodation. A retailer or service business may focus on
referrals, seasonal demand, and accessible customer information.
The five stories in Part One show different models. They are
illustrative accounts, not certifications, comparative rankings,
or evidence that the same operating pattern suits every
business.
13.3 Explain what you actually do
Use specific, supportable statements about a practice, its
scope, and the period concerned. Local purchasing, a donation,
or one resource-saving change does not establish that the whole
business is sustainable or regenerative. Distinguish intention
from implementation and implementation from measured benefit.
Check current requirements and qualified advice for regulated
claims or specialist issues.
Nation-related language, stories, cultural content, images,
knowledge, or place interpretation require the relevant
permission and conditions of use. A business's
participation in the plan does not confer authority to speak for
the Nation or another knowledge holder.
13.4 Review once the season allows
Note what changed, whether it helped, how much effort it took,
and whether to keep it. Use records already available. Seek
specialist support when a task involves technical systems,
employment, safety, legal, financial, or environmental decisions
beyond the operator's expertise. No business is expected to
adopt every item in this reference.
Section 14
1. Optional Measurement Methods
14.1 Keep one reference note for each active measure
Use Section 10's definitions as the starting point. Record
the measure code and purpose; precise unit and calculation;
population or panel; source and permission; reporting period;
collector and reviewer; baseline; agreed target if appropriate;
privacy and retention arrangements; data limitations; and the
decision it informs. A paragraph or half-page is enough for a
simple measure. Do not create a separate database merely to
store the note.
The delivery lead owns the decision; the agreed data custodian
manages access and disclosure. The same person may perform both
functions if that is appropriate and resourced. Sensitive
business data should not be circulated to an entire committee
just because members help guide the plan.
14.2 Accommodation panel: use compatible units
Agree whether the unit is a room, cabin, campsite, or another
sellable accommodation unit. Do not mix guest-nights,
room-nights, and booking nights in the same formula. Calculate
occupancy from combined sold and available unit-nights in a
comparable group. Record units removed from sale and changes in
operating days. Report occupancy with the supply denominator so
that a closure cannot be mistaken for increased demand.
Calculate average length of stay from completed bookings using
the same agreed unit and treatment of cancelled, complimentary,
and multi-unit bookings. If using a departure-based method,
include the full duration of stays departing in that period
consistently and label that method. It need not have the same
numerator as occupancy, which counts sold nights falling within
the month.
If businesses agree to revenue data, distinguish gross room or
accommodation revenue from taxes, fees, other sales, and profit.
Compare like periods and a stable panel; note rate changes. The
plan does not require individual businesses to disclose revenue
publicly. Consider a neutral custodian where commercial
sensitivity would otherwise prevent participation.
14.3 A short business pulse and an optional visitor survey
For a pilot, ask whether the business received a booking, order,
sale, or referral linked to it; request a tally or example if
feasible; ask whether effort and cost were worthwhile; and
whether it would repeat. For workforce evidence, ask only the
defined-period questions in Action 7. Keep non-response visible.
Do not add demographic, financial, or personal questions merely
because a survey is being sent.
A ferry or arrival survey may help distinguish residents,
visitors, onward travellers, length of stay, transport used, or
unmet mobility needs. It requires operator or site permission,
safe procedures, a consistent approach to selecting times and
respondents, clear consent, and analytical capacity. A
convenience sample from one sailing cannot represent all
visitors. Record sailing/date coverage and refusals, avoid
double-counting the same party, and do not infer an island total
without an appropriate sampling design. No onboard survey is
committed in the first-year plan.
14.4 Interpret signals before claiming success or failure
Use a measure to prompt a decision, not to manufacture a causal
claim. Check the period, denominator, source, weather, closures,
prices, events, and other plausible causes. Several reports may
describe one event; a new reporting channel may increase
recorded issues without a deterioration in conditions. A longer
stay may increase local spending, but spending and business
margins still need evidence.
Agree response triggers with the responsible lead after
understanding the baseline. A repeated site problem or unmet
mobility request can prompt investigation; a serious safety
issue goes immediately to the relevant authority regardless of
frequency. Local condition indicators do not create automatic
visitor caps, land-use decisions, or emergency powers.
Record the observed change, interpretation and uncertainty,
action taken, owner, and review date. Continue, adjust,
transfer, hold, or stop the affected work. Do not average action
completion, revenue, resident feedback, and site condition into
a single sustainability score.
14.5 Protect contributors and keep collection affordable
Before collecting, explain purpose, voluntary participation,
access, intended reporting, retention, withdrawal arrangements
where applicable, and a contact for questions. Collect only what
is needed. Use secure storage and role-based access appropriate
to the data. Define when raw records will be reviewed and
deleted or archived under applicable requirements, rather than
promising a universal retention period.
Check re-identification risk from small categories, dominance,
or comparing overlapping releases. Consent to a private survey
is not consent to public attribution. Suppress or combine
results if needed and keep a written disclosure decision. Do not
publish Nation-held or Nation-related information outside the
process agreed with the Nation. Seek qualified advice where
required; this plan is not a substitute for applicable privacy
obligations.
If collection takes more effort than the decisions justify,
simplify the definition, use an existing source, lengthen the
interval, or stop. Add a public chart or data tool only if
reliable information, permission, accessibility, maintenance,
and a real audience justify it. A dashboard remains optional.
Section 15
1. Optional Business Continuity Support
15.1 Work alongside existing emergency arrangements
Quadra has established emergency-preparedness arrangements,
supported by SRD’s Quadra Island Evacuation Guide. Current
official instructions and the responsible authorities govern
public emergency response. Tourism partners support accurate
communication and business continuity, while emergency
coordination, evacuation, rescue, and public warnings remain
with the responsible authorities. Action 2 maintains the
essential information links and contact arrangements. (SRD,
Quadra Island Evacuation Guide, March 2025; Appendix D.)
Business continuity is narrower: keeping essential business
records available, communicating accurate operating information,
protecting staff and guests through the business's own
arrangements, dealing with cancellations or suppliers, and
recovering when it is safe and appropriate. Businesses remain
responsible for their own applicable duties and should obtain
suitable professional advice.
15.2 Before the season: a short continuity check
Keep the current official emergency and service-information
links accessible, together with the business's staff,
supplier, insurer, and critical support contacts. Check the
designated lead and backup.
Identify the few functions that must continue or be restored
first: contacting staff and booked guests, securing critical
records, managing payments and bookings, maintaining necessary
supplies, and communicating closure or reopening.
Keep an appropriate backup of essential records and a
practical way to access contacts if normal power or
connectivity is unavailable. Minimize personal information in
shared documents.
Prepare a short closure or change message that directs people
to official information and explains the business's
actual status. Do not promise refunds, alternative
accommodation, transport, or reopening dates that have not
been agreed.
Consider the interruptions relevant to the operation, such as
a ferry disruption, outage, severe weather, wildfire-related
closure, supplier interruption, or sudden staffing loss. Use
existing qualified guidance where a more detailed plan is
needed.
Identify one priority vulnerability, the practical step that
will address it, the person responsible and a completion or
review date.
15.3 During and after an interruption
Verify the source and timestamp of official information. Follow
the responsible authority's instructions and the
business's own procedures. Update customers and staff about
actual operating status, bookings, and available assistance.
DICC's agreed communication contact may link to official
notices and share verified business information; the contact
should not interpret or alter emergency directions.
Avoid promoting an unavailable or unsafe offer. Once the
responsible sources and the business confirm the relevant
conditions, communicate accurate reopening information. Record
what interrupted operations, what worked, what needs changing,
who will make that change, and the review date. Keep the note
short and private where appropriate.
A business with more complex operations may need a fuller
continuity plan and qualified support. Sustained workforce or
housing problems should be addressed through Action 7 and the
responsible partners, alongside any immediate business response.
Section 16
1. Wider Context: Use It When It Helps Quadra
16.1 Local evidence first, wider guidance second
The Area C Integrated Community Sustainability Plan offers a
wider community-planning reference. Its tourism goal calls for
activity at a scale that protects residents, infrastructure, and
the natural environment. Related goals address local businesses,
housing, services, and decision-making. The ICSP describes its
vision and goals as non-regulatory guidance for dialogue and
future planning. For this tourism plan, the practical connection
is to assess local benefit, readiness, and effects on shared
places through Section 5. (SRD, Area C ICSP, printed pages 8–10;
Appendix D.)
The North Island Destination Development Strategy is the
directly relevant Destination BC planning-area reference. The
Vancouver Island strategy provides broader regional context. The
South Central Island strategy and the Gabriola
business-and-tourism study offer comparisons; they do not
establish priorities or mandates for Quadra. TIABC's
strategy supplies provincial sector context, not local delivery
assignments.
The BCRTS Sustainability and Resilience Planning Handbook and
the BC Tourism Sustainability Network’s sustainable and
regenerative tourism guide offer explanations, examples, and
methods for interested readers. Select guidance from these and
other provincial or national resources when it helps solve an
identified Quadra problem.
16.2 Sustainable and regenerative practice, without an extra
standard
Part One defines these ideas in Quadra terms. Wider guidance can
help readers distinguish reducing avoidable harm from
contributing to a better local condition. A credible
contribution names the benefit, the responsible party, the
people or place involved, resources, and evidence. It cannot
bypass rights, permissions, ecological limits, or fair business
practice, and it should not be claimed solely because a business
participates in tourism.
Test outside examples against local need, operator capacity,
community evidence, and the responsibilities of the people
involved. A new certification program, benchmark, or
destination-wide initiative requires its own case, resources,
affected-party input, and decision.
16.3 Additional safeguards for a future automated visitor guide
If a future sponsor considers automated answers, first establish
an accurate, maintained information source and a non-digital or
human-supported alternative. Limit answers to current, approved
content; identify sources and verification dates; make
uncertainty visible; and provide an error-reporting route and
accountable content owner. The tool must not invent opening
hours, access permissions, cultural interpretation, or emergency
advice.
Link directly to official live sources for changing travel,
closure, weather, or emergency information. Use Nation-related
content only as approved by the Nation. Disclose automation,
discourage entry of personal or confidential information,
minimize retained prompts, and assess security, privacy,
accessibility, operating cost, and failure handling before
launch. A first test should not make bookings, take payments,
profile visitors, or make consequential decisions. Technology is
an optional delivery choice, not evidence of plan success.
The full evidentiary record of the community planning process,
participatory Delphi methods, operational templates for delivery
leads, plain-language definitions, and source literature.
This appendix explains the evidence supporting the plan: the
consultation stages, treatment of individual and group
responses, analytical methods, and limits of interpretation.
Section 2 provides the shorter overview for general readers.
A.1 Process design and units of analysis
The project used a purposive, iterative, locally adapted Delphi
design. Pre-workshop reflections prepared participants; the
March 14 workshop generated and organized the planning material;
Delphi Round 1 provided open-ended individual and working-group
refinement; and Delphi Round 2 provided structured confirmation
and prioritization. Invitees brought direct knowledge of
tourism, business, community systems, stewardship, governance,
or island life. The purpose was to refine informed local
judgment across the planned stages, not estimate public opinion
through probability sampling.
The workshop and working-group deliberations were collaborative,
while the questionnaires added individual reflection and
successive review of synthesized material. Anonymity was
protected in the analytical and public records through
de-identification, aggregate reporting, and non-attribution.
A participant, an individual questionnaire, and a working-group
submission are different units. Many people contributed more
than once, so stage totals cannot be added to produce a
unique-person count. Each working-group response was treated as
one deliberated submission.
A.2 Evidence record
Evidence source
Record reviewed
Role in the plan
Pre-workshop reflections
27 written submissions received before March 14, 2026
Identified initial aspirations, benefits, pressures,
non-negotiables, and examples used to shape the
workshop.
March 14 workshop
28 participants in six topic panels, supported by
worksheets, table notes, and cross-panel sharing
Generated the working definition, directions, actions,
pressures, signals, affected groups, and possible
indicators.
Delphi Round 1
23 individual questionnaires and six group submissions,
covering all panel areas
Refined wording and surfaced omissions, overlaps,
disagreement, and implementation cautions. Individual
and group evidence remained separate.
Delphi Round 2
21 raw records; 20 retained and one early exit excluded
Confirmed and prioritized the emerging foundation,
directions, first-phase actions, indicators, and
implementation approach.
We Wai Kai Nation guidance
Direct written feedback on the emerging foundation and
Round 2 instrument
Guided partnership language, reconciliation and
stewardship content, relationship-to-place wording, and
references to We Wai Kai Guardians. It was not treated
as a popularity measure.
Business inventory and story interviews
A mixed business and stakeholder outreach inventory and
five interview-based business stories
Informed outreach, possible connections, and
illustrative business accounts. The inventory is not a
verified business census; stories are separate from
Delphi evidence.
Local and contextual evidence
Local plans, official data, public directories, and
organization-specific sources
Established context and authority, with qualifications
where geography or definitions did not match Quadra.
External tourism resources
Provincial and regional strategies, guidance, and
comparable practices
Checked completeness and offered possible methods. They
did not determine local priorities.
A.3 Data preparation and analysis
Round 1 qualitative analysis
The screened Round 1 files contained 29 substantive records;
empty and test rows were absent. Partial questionnaires were
retained for the sections they addressed. Responses were
reviewed by questionnaire section. Explicit references to named
or numbered draft items could be counted, while broad comments
such as "all are important" were not assigned to every
item. Individual and group mentions remained distinct.
Comments were coded for recurring ideas, wording problems,
missing content, dependencies, risks, and divergent views.
Counts indicated prominence within the response set, not
statistical consensus. A less frequent theme could still be
retained when it identified a material right, safety issue,
implementation barrier, or underrepresented perspective.
Round 2 screening and descriptive analysis
Round 2 received 21 records. One response stopped before any
substantive Round 2 question and was excluded, leaving 20 valid
responses.
Direct identifiers and collection metadata were removed before
analysis and reporting. Non-identifying codes preserved the
audit trail, rankings were prepared consistently for descriptive
analysis, and missing answers were not imputed.
Closed-choice results used counts and percentages based on each
question's respondents. Combined percentages can exceed 100
percent for multiple-selection items. Rankings show ordering,
not rejection of every lower-ranked option. The top-three action
analysis used the 15 respondents who supplied usable ranks.
Open comments were reviewed beside the numerical summaries to
explain support, concern, or implementation difficulty. No
inferential tests, population estimates, or margin of error were
calculated because the response set was not designed for those
uses.
A.4 From evidence to plan
The drafting process used different language and treatment for
different evidence patterns.
Plan treatment
Evidence standard applied
Confirmed direction or principle
Strong Round 2 support, consistent with earlier stages,
with comments not revealing a material unresolved
problem.
Recurring priority or pressure
Repeated across individual, working-group, workshop, or
pre-workshop sources, even where Round 2 did not
directly rank the issue.
Important tension
Material differences in interpretation, support,
terminology, readiness, or expected effect. The
difference was retained rather than averaged away.
First-phase action
Local evidence of value, a feasible early deliverable,
an identified possible lead, realistic resource
requirements and a proportionate way to assess progress.
The delivery lead, partner contributions, permissions
and resources must be confirmed before the action
becomes an active commitment.
Longer-term opportunity
A locally relevant idea with potential value but
unresolved leadership, authority, demand, funding,
infrastructure, operating, or partnership conditions.
Contextual statement
Supported by an identifiable local or official source
and qualified where the measure covered a wider
geography, mixed users, an unverified directory, or
another limitation.
Statement involving We Wai Kai Nation
Grounded in direct Nation guidance or confirmed public
information. General participant support could not
determine the Nation's rights, consent,
representation, priorities, or role.
During drafting, major conclusions and proposed actions were
checked against the evidence record. External ideas were
included only when they answered a local need, improved an
action, or were clearly identified as future options.
A.5 Evidence safeguards
No source was asked to answer every planning question. The
community process established local aspirations, priorities,
business concerns, and tensions. We Wai Kai Nation determined
guidance attributed to the Nation and retains authority over its
rights, representation, knowledge, interests, and participation.
Official evidence established context and decision boundaries;
external resources offered methods. Laws, mandates, approvals,
and partner decisions remain necessary regardless of survey
support.
Several safeguards reduced overstatement:
each stage worked from a synthesis of the preceding stage
rather than a new, unrelated question set;
Round 1 individual responses and deliberated group submissions
were not combined as if they were identical;
qualitative frequency was described as salience, while Round 2
percentages were described as results for participating
respondents;
disagreement, uncertainty, and implementation cautions were
retained when they affected wording or action readiness;
Round 2 records were screened using consistent inclusion rules
before analysis;
incomplete responses were handled with question-specific
denominators rather than filled values; and
proposed leads, partners, and opportunities were distinguished
from confirmed commitments.
A.6 Anonymity and respectful use
Participant anonymity in analysis and publication was protected
through de-identification, aggregate reporting, and
non-attribution. No individual Delphi participant or
participating organization is named, and no response or
quotation is attributed in the public plan. A role or
distinctive comment may still reveal someone in a small
community, so de-identified response files remain restricted
project material.
The named business stories illustrate individual experience
separately from the anonymous Delphi findings. Each identifies
its interview source. Coveside’s account is based on
contemporaneous interview notes and contains no attributed
quotations. Statements about We Wai Kai Nation’s position are
grounded in the Nation’s guidance or identified public sources.
A.7 Limitations and appropriate use
Participants were selected for knowledge and involvement rather
than randomly sampled, and active business or community
perspectives may be more visible than harder-to-reach voices.
Group discussion may influence a group submission. Small
response sets do not support population estimates, and item
non-response changes some Round 2 denominators. The project did
not include a representative resident survey, visitor survey, or
complete island-wide dataset for visitor volume, spending,
accommodation, employment, site use, or system capacity.
The business inventory contains mixed record types and requires
verification before public use. Some statistics cover wider
Strathcona C, ferry traffic combines several kinds of travel,
and public listings may be incomplete. These sources were
qualified rather than converted into unsupported Quadra totals.
Appendix B
Appendix B: Short Tools for the People Doing the Work
B.1 One-page action brief
Use for a new task that needs more than one line in the action
record. Keep it proportional to the decision.
Field
What to record
Result and fit
Action number, problem or opportunity, intended local
benefit, and relevant strategic direction.
Starting position
Work already completed or underway; evidence and date;
what this task adds.
Leadership
Delivery lead, approving organization, named contact and
backup, and agreed partner contributions.
Deliverable and dates
One next useful output, start and due dates, and next
decision date.
Resources
Approved cash, staff or contract hours, partner time,
funding conditions, and any gap.
Permissions and safeguards
Relevant Nation process, property or service permission,
legal or safety requirements, privacy, and
accessibility.
Measure
One KPI from Section 10 or a justified alternative,
source, baseline or first collection date, and reviewer.
Maintenance and exit
Who updates or operates it, ongoing cost, ownership of
records or assets, and what happens if it stops.
B.2 A 20-minute decision check
Recognize completed work. Identify overdue tasks or changed
conditions. Ask the lead for a next step and the resources it
needs. Record the authorized decision, responsible person, and
date; flag approvals needed from others. Use an existing meeting
or written process where possible.
B.3 Keep risk assessment proportional
For a small task, note the main risk, prevention or fallback,
responsible person, and review point in the action record.
Common examples are stale public information, an unconfirmed
partner, inaccessible material, insufficient staff time, or an
unfunded maintenance obligation. For transport, physical works,
sensitive data, or a recurring public service, obtain the more
detailed technical and professional assessment appropriate to
that work. An emergency authority, not a tourism risk log,
directs public emergency response.
B.4 Estimate resources and ongoing costs
Build a task-specific estimate from staff or contract hours,
materials, travel, printing or digital work, accessibility,
evaluation, and an appropriate allowance for uncertainty.
Identify recurring costs, maintenance, and eventual replacement
before investing in an asset or ongoing service. Use current
quotes for significant purchases. Record donated time separately
so it remains visible.
Distinguish confirmed funding from applications and proposals.
Identify the organization approving each contribution and any
funding conditions. Check MRDT eligibility and approval through
the program’s local arrangements. Begin with a smaller
deliverable if the full task exceeds available resources.
Appendix C
Appendix C: Plain-Language Terms
Term
Meaning in this plan
DICC
Discovery Islands Chamber of Commerce, sponsor of the
planning process and recommended coordinating home under
Sections 1.4 & 8.
MRDT
Municipal and Regional District Tax on eligible
short-term accommodation. Spending and reporting follow
the program’s approved purposes and local arrangements.
Plan contact
The designated DICC staff contact or authorized delegate
who maintains the agreed action record and arranges
follow-up within a defined and resourced role.
Delivery lead
The person or organization accepting responsibility for
one agreed action or deliverable.
Local benefit
Tangible value for Quadra, such as business revenue,
livelihoods, local purchasing, useful services, or
agreed care for place.
Appropriate growth
More worthwhile benefit within business, service,
community, and ecological realities; it need not mean
more peak arrivals.
Stewardship
Practical care and responsible decisions about tourism
and the places and relationships on which it depends.
Regenerative contribution
An evidenced contribution to an improved local
condition, with appropriate authority and resources, not
a general marketing label.
Capacity or readiness
Whether the particular business, place, service, season,
and responsible people can support the proposed
activity.
KPI
A defined measure of whether an agreed action is
delivering a useful result.
Condition indicator
A measure of what is happening around the action, often
influenced by factors beyond tourism.
Baseline
The first reliable, clearly defined comparison period or
observation.
Panel
A group of consenting businesses providing comparable
information over time; it is not automatically
representative of all businesses.
Unit-night
One defined accommodation unit available or sold for one
night; the unit must be consistent within a calculation.
Pilot
A small, time-limited test with a responsible operator,
permissions, resources, measures, and a clear end or
review point.
Rights-holder guidance
Direction from the Nation concerning its rights,
interests, representation, knowledge, and participation;
it is not determined by survey popularity.
Appendix D
Appendix D: References and Resources
The references below distinguish Quadra’s planning evidence,
local context, and supporting tourism resources. Consultation
records and identifiable working information are held as
restricted project material. Public sources support the
geographical, institutional, and program context.
D.1 Quadra planning and business evidence
Discovery Islands Chamber of Commerce. 2026. Quadra Island
Tourism Stewardship planning record: pre-workshop
reflections; March 14 workshop and slide deck; Pre-Workshop
Reflection Tasks and Table Instructions (March 1); Delphi
Rounds 1 and 2; working-group records and analysis. Methods
are described in Appendix A.
We Wai Kai Nation. 2026. Written guidance on the plan
foundation and Delphi Round 2 questionnaire. Restricted
project correspondence.
We Wai Kai Nation.
About We Wai Kai Nation
and
official website. Public information about the Nation’s contemporary
presence, communities, governance, and businesses.
Statistics Canada. 2021 Census Profile: Strathcona C, census
subdivision 5924054.
Census Profile downloads, British Columbia census subdivisions. Used for the
wider-area demographic context in Section 3.
D.3 Strathcona and official service references
Strathcona Regional District.
Electoral Area C Integrated Community Sustainability
Plan. Cover dated 2022; published file labelled 2023 final.
Vision, goals, and implementation guidance, particularly
printed pages 8–12. A non-regulatory community-planning
reference.
Strathcona Regional District. Quadra Island Official
Community Plan, Bylaw No. 3050, as consolidated. Consult SRD
for the provisions applicable to a specific proposal.
Strathcona Regional District. March 2025.
Quadra Island Evacuation Guide. Read alongside current official emergency notices.
BC Ferries.
Monthly route traffic statistics, March 2026. An example of the recurring source for route-level
passenger and vehicle counts. Comparisons require equivalent
reporting periods and definitions.
BC Ferries. Current Campbell River–Quathiaski Cove and
Heriot Bay–Whaletown route information and service notices.
BC Parks. Current Rebecca Spit Marine Park information and
advisories.
D.4 Regional and provincial tourism resources
Destination BC. 2018. North Island Destination Development
Strategy. Relevant destination-development planning-area
context for Strathcona and the North Island.
Destination BC. Vancouver Island Destination Development
Strategy, 2019–2029. Regional destination-development
context.
Destination BC. South Central Island Destination Development
Strategy. Comparative regional practice.
Tourism Industry Association of British Columbia. 2024–2029
TIABC Strategic Plan. Provincial industry direction.
The Travel Foundation / BC Regional Tourism Secretariat.
1. Sustainability and Resilience Planning Handbook for
British Columbia Tourism Destinations.
BC Tourism Sustainability Network. Sustainable and
Regenerative Tourism in British Columbia, Guide 1. Updated
edition. Business practice and sustainability guidance.
Gabriola Island Chamber of Commerce. Community-Based
Business and Tourism Development Study: How-To Guide /
Lessons and Recommendations. Comparable small-island
business-development practice.
Destination BC. Emergency-preparedness, climate-resilience,
and inclusion resources. Destination Canada. Industry
resources. Further guidance for specific local tasks.
Operational information and program requirements change. Use
the responsible organization’s current source when making a
travel, service, funding, or project decision.